Campaign Targeting

• Premium Domain Targeting

  Finding relevancy when buying media is key to making your campaigns generate conversions and sales. Read more about why you should be targeting your pop and push campaigns by domains.Featured

• What targeting features are available for advertisers?

  Operating system, GEO, City & User Languages, Device Types and Devices, Browser and browser version, Domains and Zones for Display and Native inventory, SubID and Publisher Feed for all other campaigns, Mobile ISP and/or Carrier per GEO, Connection type: 3G / Wifi, Day of the Week + Specific hours of the day, IP whitelists, Publisher, Placements Targeting, Keywords, Referrers Lists, Apps and App Lists, Publisher Categories, Ad Categories, Scheduling, GoalsFew readers

• How to update campaign targeting?

  To update your campaign targeting with Ezmob, Click the pencil icon next to the campaign you would like to update, Edit any of the details of the campaign and click SaveFew readers

• How to Geo-Target your campaign

  Geo-targeting or location targeting employs a variety of technologies and databases used in online marketing to be able to serve the relevant audience for you. Our intention is to provide you with 100% of the users demanded by your campaign, based on the user’s 12 digit GPS locationFew readers

• Ad Group Targeting

  Targeting is an essential part of a successful campaign. In this article, learn how to set targeting by Locations, Browsers, Operating Systems, Countries, Carriers, etcFew readers

• IDFA Display Retargeting

  Interested in retargeting users across EZmob's display network and programmatic exchange partners? It's easy startFew readers

• How to add domain targeting to a campaign?

  Learn how to attribute domain and app lists to your campaign and either exclude or include them in the traffic you purchase with EZmob DSP.Few readers

Advertiser: Getting Started

• Advertiser FAQs

  we serve both mainstream and adult inventory worldwide. Checkout our [inventory](https://ezmob.com/inventory) figures per country (for yesterday) here. In terms of our inventory, we pride ourselves in our direct publisher traffic which is directly validated by our adops and publisher teamsFeatured

• Campaign & Budget

  The Campaign & Budget settings allow adding the campaign name, budget, and limits.Featured

• What are the min. campaign limits (daily, budget,bids)?

  Lean what are the limitations when setting up new campaigns (daily cap, minimum budget, minimum bids per ad format)Some readers

• Campaign Pre-Launch Guide and Checklist

  Starting your campaign with Ezmob on the right foot is key to securing performing SubIDs and building your ROI quickly. For each campaign you set up, take into consideration the following points: Set up conversion tracking, Align your daily budget to your bid, Consult with our team...Some readers

• How long does it take for campaign approval?

  At Ezmob it Usually takes a couple of hours and up to 24 hours during weekends. Please make sure your account is funded and ready to go for campaigns to go live as soon as they are approved.Few readers

• How do I stop campaigns from delivering?

  There are many features that deal with limiting the traffic your campaign receives, if you’re interested in simply making sure your campaign won’t continue to run on Ezmob dashboard, do the following stepsFew readers

• What is a Preview URL or Ad domain URL?

  Preview URL or Ad domain URL is the URL you input in addition to the tracking URL, it is used by both the policy team and internal and external monitoring services to determine whether your product is compliant to the configurations you’ve chosen when setting up your campaignFew readers

• How to update campaign status?

  Learn how to update your campaign status on Ezmob advertising platform in few easy stepsFew readers

• Updating your campaigns

  Once logged in to Ezmob dashboard, click on the campaign you would like to update through the campaign overview page, then Click the pencil icon on the action icon column to edit your campaigns.Few readers

• How high or low should I bid?

  Whether a bid works well for your campaign has to do with several factors.Few readers

Campaign Setup Walkthroughs

• How do I create my first campaign?

  Learn step by step create your first campaign with Ezmob. You can create any pop up, push notification, floating push, display, banners or native ads.Popular

• How to create a Push Campaign?

  You can create a Push Ad while creating a new push campaign. For this click on the New Push Ad button on the fourth tab.Popular

• How to create an In-Page / floating push campaign

  A Floating Push Ad, also known as a In-Page Push, is a message that is ‘floating’ or ‘hovers’ over the pageSome readers

• How to set up a Display Banner campaign

  Setting up a banner display campaign provides advertisers with access to a wide variety of publisher websites and placements through openRTB technology and an easy to use campaign management interface. Choose between ‘traditional’ banner sizes (300x250, 468x80, 720x90, 320x50) to capture the majority of mobile and web and app users, and ‘less-traditional’ placements that include interstitials, floating web push advertising and much moreFew readers

• Our TOP GEOs and Daily Opportunities

  EZmob handles a lot of inventory, around 3B daily ad requests on XML side alone with another 1B ad requests for display placements, daily. That means we probably can reach or can scale where you want to reach very easilyFew readers

• How to set up a Native campaign

  Setting up a native campaign provides advertisers with access to a wide variety of publisher websites and placements through openRTB technology and an easy to use campaign management interface. Native ad creative sizes are mentioned below and are static which allows creating a more unified messageFew readers

• How to setup 3rd Party Tags?

  Ezmob Platform supports HTML, iFrame, Javascript, and IBV Tags. To Setup, a 3rd party tag campaign simply create a ‘Display campaign’ under the Campaigns tab and follow those stepsFew readers

• How to update your campaign end date

  Go to Campaigns Click the :pencil: icon next to the campaign you would like to update The end date input will be the 2nd field from the top of the campaign settings form, update that value far ahead enough to allow you to continue running your campaigns. update campaign end date (https://storage.crisp.chFew readers

• How can I set up a Popunder Campaign?

  Setting up your first campaign is easy before you do start your first campaign, please make sure your account is validated and you’re able to log in, your account is funded with the minimum amount and you have a remaining balance to spend.Few readers

• How to create a Calendar iOS campaign?

  How to create an ad campaign with iOS calendar notifications, ads that are triggered by the calendar app on iOS devices after the user has opted-in to a public calendarFew readers

Campaign Reports

• Reporting API

  EZmob's Reporting API allows clients to export certain reports in real-time to their hosted database or BI solutions. Here are the Reporting dimentions.Few readers

• Custom Advertiser Reports

  Learn how to build custom reportsFew readers

• Advertiser Reports Guide

  These reports show analytics data. Columns are reflecting aggregated data based on different reporting dimensions. The data is collected in real-time and can be used for analyzing, optimization, and invoicing.Some readers

• What's Win rate and how do I use it?

  Win Rate is the percentage that measures the total number of impressions won in programmatic buys divided by the total number of impressions bid on.Few readers

Campaign Optimization

• Optimization Guide for Advertisers

  Optimizing your campaigns means buying more qualified leads with less spend. Traffic you buy is generated by thousands of different publishers across their thousands of unique placements. Our publishers vary by vertical and the campaign you're running might not fit with the message that being communicated on our publisher's website. Therefore optimization is key to make your campaigns hit its goals and KPIs by eliminating non-performing placements and increasing your competitiveness on placements that work well for youSome readers

• How to optimize Push notification campaigns

  for push notification campaigns treat use the reporting grouping of publisher feeds as the equivalent of a publisher which means a single website or push tag. Its audience may effect some campaigns in a positive way and others differently. Make sure to adjust publisher feed’s bids respectively to reflect the performance of each feed. Make sure to increase your bid on positively performing publishers feed in addition to eliminating the ones that don’t work for you to increase your campaigns ROI and scale.Few readers

• Why is my campaign not receiving traffic?

  It depends on several parameters, that should be optimize, such as your bid set amount, check you campaign performance, your balance, limits.. etc..Few readers

• Editing campaign creatives

  Learn how to edit your campaign creatives on Ezmob advertiser platform.Few readers

• MicroBidding: SubID Bid Adjustments

  SubID Microbidding is a powerful feature on EZmob.com that allows advertisers to optimize their campaigns based on the performance of individual SubIDs. SubIDs are unique identifiers associated with different traffic sources, and they help in tracking the performance of your ads on a granular level. By analyzing SubID data, you can identify which traffic sources are driving the most conversions, allowing you to allocate your budget effectively and maximize your return on investment. How SubIDFew readers

• How to blacklist/whitelist SubIDs?

  Learn how to create a blacklist or a whitelist SubID via Ezmob dashboard on your campaignFew readers

• Feed-Level Bidding: How to push the right feeds?

  Micro bidding is a feature that helps to optimize campaigns for maximum performance and accuracy, it allows you to choose a different bid for each publisher as per their performance in the campaignFew readers

• How to optimize floating push campaigns

  Our new Floating push Ads look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This explosive new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.Few readers

• How to blacklist/whitelist IPs?

  Lean how to blacklist or whitelist IP on your campaignsFew readers

• How to update a Publisher's feed bid

  Learn step by step How to update a Publisher's feed bid on Ezmob platformFew readers

• Get started with campaign automation

  EZmob advertiser interface allows you to enable changes upon your campaigns automatically with a few easy configurations that happen across a single campaignFew readers

• How to optimize creatives for push notification campaign

  Learn how to optimize push notification campaigns - Your creatives are now available to view, keep drilling into each data set and optimize accordingly.Few readers

• How to A|B test landing pages?

  A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. For our advertisers, there are several ways this can be done.Few readers

• EZmob Campaign API

  We fully support all range of campaign create, edit and update features via APISome readers

• Campaign Setup Guide

  Learn step by step How to setup your ads campaign with Ezmob.Few readers

• How to duplicate campaign creatives

  To save time on creating the next campaigns you are able to duplicate your creatives and attribute them to other campaigns you’ve set up.Few readers

• Understand your reporting metrics

  Learn how to read and understand better your reports from Ezmob advertising platform. what is ad responses, Impressions, clicks, etcFew readers