Video Campaign Creation Guide
Creating a Video Campaign
Video campaigns play your video ad inside publisher content (using the VAST/VPAID standard). They're ideal for storytelling, product demos, and building brand awareness with rich, engaging media.
To start, go to Campaigns → Create Campaign and choose Video as your campaign type.
Video campaigns are billed on a CPM basis — you pay per 1,000 impressions.
Step 1 — Basic Info
Name your campaign, describe what you're promoting, and add your video creatives.
Campaign details
- Campaign name (required) — A clear name you'll recognize later (3–200 characters).
- Description (optional) — A short note about the campaign (up to 1,000 characters).
- Ad vertical (required) — Pick the category that best matches your offer.
- Schedule (optional) — Set a start and end date. Leave blank to start today and run until you pause.
- Campaign goal (optional) — What you're optimizing for. Conversion-based goals ask for a target cost per action.
Creatives (your videos)
You can add 1 to 5 creatives. Each one needs:
Field | Required? | Guidelines |
|---|---|---|
Title | Required | Up to 50 characters |
Video file | Required | See the video specs below |
Destination URL | Required | Where users land if they click (tracking macros supported) |
Video guidelines
- Accepted formats: MP4, AVI, WEBM, MOV, MPEG
- Maximum file size: 128 MB
- Length: 3 to 60 seconds
- Maximum bitrate: 4,000 kbps
Tip: Hook viewers in the first few seconds and keep it short. Many video placements can be skipped, so put your message and brand up front.
Step 2 — Targeting
Decide who sees your video. Everything here is optional — leave a section empty to keep it broad.
- Geographic targeting — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
- Device & technology — Device type, operating system, browser, connection type, and mobile carrier.
- Traffic type — Choose websites, in-app, or both.
- Schedule (dayparting) — Pick the days and hours your ads run. Default is all the time.
- IP & domain lists — Use allowlists or blocklists to control where ads appear.
Tip: Video performs differently on Wi-Fi vs. cellular. If file size or data use matters for your audience, use connection-type targeting.
Step 3 — Budget & Launch
Set your spending and review everything before going live.
- Bid (CPM) (required) — What you'll pay per 1,000 impressions. Minimums depend on the country tier:
- Tier 1: $1.00
- Tier 2: $0.50
- Tier 3: $0.30
- Total budget (optional) — Lifetime spend cap. If set, at least $50. Blank = no limit.
- Daily cap (optional) — Most you'll spend per day. If set, at least $10.
- Pacing — Spend as fast as possible (ASAP) or spread evenly across the day.
- Frequency cap (optional) — Limit how often the same person sees your ad (1–100).
The final step shows a readiness checklist. Once everything checks out, click Create Campaign to launch.
Tip: Video has higher minimum bids than other formats because the inventory is premium. A competitive bid plus a strong creative is the best way to win quality placements.
Quick checklist before you launch
- [ ] Campaign type set to Video
- [ ] Campaign named and ad vertical selected
- [ ] At least one creative with a title, video file (within the specs), and destination URL
- [ ] Targeting reviewed (or intentionally left broad)
- [ ] Bid at or above the tier minimum
- [ ] Budget and/or daily cap set (or left unlimited on purpose)
Updated on: 03/06/2026
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