These reports show analytics data. Columns are reflecting aggregated data based on different reporting dimensions. The data is collected in real-time and can be used for analyzing, optimization, and invoicing.

You can check the reports by each type of campaigns:

Native
Push
Floating Push
Popunder
CPC
Display

Also, for each type of campaign, you can see reports by:

Date
Campaign
Country

The Advertiser Reports page are split into three sections:

Advertiser – contains data about the advertisers.
Google Analytics – contains data pulled from Google Analytics (if it is enabled). Read more about using Google Analytics here.
Conversion Analytics – contains data on conversion tracking. Read more about conversion tracking here.

If there are columns that appear to be missing in the reports, be sure to check that they are not hidden. Click on the ‘Columns’ button to open hidden columns:



The Advertiser report has the following columns:



Google Analytics Reports:



Conversion report:



The data in the report can be customised by using the Date and Filters:

The ‘drilldown’ icon is used to drill down into the sub-dimensions of a report:

The sub-dimensions allows a more detailed report to be accessed based on the following data:

Hour of Day
Country
Browser Version
Operating System
Publisher
Day of Week
Site Domain
Publisher Feed
Campaign
Offer
Device Type

Related articles
How long does it take for campaign approval?
Campaign Pre-Launch Guide and Checklist
How to Geo-Target your campaign
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