Advertiser Reports Guide
The Metrics page shows your campaign performance by date, campaign, country, device and more. Click Metrics in the sidebar. The reporting day is Pacific time (America/Los_Angeles).
Run a report
- Click Metrics in the sidebar and stay on the Reports tab.
- Under Date Range, pick a preset (Today, Yesterday, 7, 14, 30 or 60 days, This month, Last month) or select start and end dates on the calendar. The calendar marks days that have data.
- Under Campaign, keep All Campaigns or search and select one or more campaigns, then click Apply.
- Under Report by, choose a dimension.
- Click a row's breakdown to drill down.
- Click Export Data to download the current report as a CSV file.
Report dimensions and breakdowns
Report by | Breakdown |
|---|---|
Date | Hour |
Campaign | Creative |
Ad Format | Campaign |
GEO | States |
OS | OS Version |
Device Type | – |
Connection Type | Carrier |
Browser | Browser Version |
Source | SubIDs per campaign |
Keyword | Shown only if you run Keyword campaigns |
In the Keyword report you can edit Bid Adj per row. In the Source report you can block SubIDs.
Columns
Column | Meaning |
|---|---|
Impressions / Clicks | Ads served / clicks |
Win Rate | Impressions ÷ ad responses. For Direct Click, Keyword and Pop: clicks ÷ ad responses |
Conversions | Conversions received by postback or pixel |
CR | Conversions ÷ clicks |
CPA | Spend ÷ conversions |
Conv. Value | Sum of conversion values sent in the postback |
ROI | (Conv. Value − Spend) ÷ Spend |
Spend | Amount spent |
eCPC/eCPM | Spend ÷ clicks (CPC in the Keyword report) |
Columns where every row is zero may be hidden.
Other tabs
- Inventory opens Inventory Analysis, showing available traffic.
- AI Recommendations requires a VIP1 account or higher.
If numbers look off
- Compare the same dates in Pacific time.
- Conversions need a working postback or pixel. See the troubleshooting article.
Screenshots
Related articles
- Troubleshooting Conversion Tracking Issues
- How to blacklist/whitelist SubIDs?
- Inventory Analysis - Understanding Available Traffic
- Reporting API
- Account Status and VIP Tier Levels
Updated on: 01/10/2026
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