Advertiser Reports Guide

This comprehensive guide explores the Metrics page in the EZmob advertiser dashboard, providing detailed information about report dimensions, filters, column definitions, and insights into the Inventory Explorer.

Table of Contents

1. Overview
2. Page Navigation
3. Filters
4. Report Dimensions
5. Column Definitions (Metrics)
6. AI Recommendations
7. Export Data

Overview

The Metrics page offers an in-depth analysis of your advertising performance and ROI metrics. You can access it from the sidebar navigation by clicking on the Metrics icon (chart icon).

URL: https://dashboard.ezmob.com/advertiser/metrics

Key Features

• Performance Reports: Access detailed performance data across multiple dimensions.
• Flexible Date Ranges: Analyze data for custom time periods.
• Campaign Filtering: Focus on specific campaigns or view all campaigns.
• Data Export: Download reports for external analysis.
• Inventory Insights: Explore available ad inventory by country and format.
• AI Recommendations: (Coming soon) Intelligent optimization suggestions.

Page Navigation

The Metrics page consists of three main tabs:

Filters

Date Range Filter

The date range picker, located in the yellow filter bar, allows you to select the time period for your report data.

Preset Date Ranges

Custom Date Range

• Use the calendar picker to select a custom start and end date.
• Green dots indicate dates with available data.
• Navigate between months using the arrow buttons.
• Click Apply to apply the selected date range. Click Cancel to discard changes.

Campaign Filter

The campaign dropdown allows you to filter reports by specific campaigns:

• All Campaigns: View aggregated data across all campaigns (default).
• Search: Type to search for specific campaigns by ID or name.
• Select: Click on a campaign to filter the report to that campaign only.

Report Dimensions

The "Report by" section offers various methods to analyze your performance data. Click on any dimension button to view the corresponding report.

Available Dimensions

Special Dimensions

The Source and Keyword dimensions have a settings icon (⚙️) next to them, indicating that additional configuration options may be available.

Column Definitions (Metrics)

Each report displays the following performance metrics, calculated for the selected date range and filters.

Core Metrics

Understanding the Metrics

• Impressions: Counts how many times your ad was displayed to users. High impressions indicate good reach.
• Clicks: Measures the number of times users clicked on your ad, indicating engagement.
• Win Rate: Shows the percentage of auction bids resulting in won impressions. A low win rate may suggest low bids, high competition, or the need for targeting adjustments.
• Conversions: Reflects successful conversion events as defined by your postback tracking, serving as a primary performance indicator.
• Conversion Rate (CR): Indicates the quality of traffic by showing the percentage of clicks that convert. Monitor this to identify high-performing segments.
• Cost Per Acquisition (CPA): Represents the average cost to acquire one conversion. A lower CPA indicates more efficient spending.
• Conversion Value: Displays the total monetary value of conversions when you pass value data via your postback, which is useful for ROAS calculations.

AI Recommendations

Status: Coming Soon

The AI Recommendations tab will offer intelligent insights and optimization suggestions to enhance your campaign performance. Features will include:

• Automated bid optimization suggestions.
• Targeting recommendations based on performance data.
• Budget allocation insights.
• Creative performance analysis.

Export Data

To download your report data, click the yellow Export Data button.

Export Considerations

• The export includes data for the currently selected:
• Date range.
• Campaign filter.
• Report dimension.
• Data is typically exported in CSV format.
• Utilize the exported data for:
• External analysis and reporting.
• Integration with third-party tools.
• Historical record keeping.

Quick Tips

Optimizing Your Campaigns

1. Start with Date Dimension: Get an overview of daily trends before diving into specific dimensions.
2. Use GEO for Targeting: Identify top-performing countries and adjust your targeting accordingly.
3. Monitor Device Type: Mobile vs. Tablet can yield different performance profiles.
4. Check Win Rate: If the win rate is low, consider increasing bids or narrowing targeting.
5. Compare CPA Across Dimensions: Identify your most efficient traffic sources.
6. Use Inventory Data: Before launching campaigns, check available inventory volume and average bids for your target countries/formats.

Best Practices

• Regular Monitoring: Review reports daily to catch performance issues early.
• A/B Testing: Utilize Creative reports to compare different ad variations.
• Seasonal Awareness: Analyze date reports to identify patterns and seasonality.
• Documentation: Export data regularly for historical analysis.
• Segment Analysis: Combine multiple dimensions (e.g., GEO + Device Type) for deeper insights.

For additional information, you may find the following articles helpful:

• Understanding Ad Bidding Strategies
• Maximizing Your Ad Performance
• Guide to Campaign Optimization

Last updated: April 2026

Updated on: 12/04/2026