The Campaign & Budget settings allow adding the campaign name, budget, and limits.



Depending on the campaign type, the following fields are available:

Name - The field for inputting the name of the campaign.

When do you want to start a campaign? Two options are available:
Start immediately, run continuously : The campaign will start buying immediately.
Setup start and end date: It allows setting a date range during which the campaign will spend.

Total Budget - Allows setting the total budget limit for the Campaign. The campaign will not spend above the set value.
Note: Leaving this field empty means that the Campaign does not have a budget limit.

Daily Budget - Sets the daily budget limit for the Campaign. The Campaign will not spend above the set value on a daily basis.
Note: Leaving this field empty means that the Campaign does not have a budget limit.

Default CPC - Allows setting a fixed CPC price that is paid by the advertiser.
Default eCPM - Allows setting a fixed CPM price that is paid by the advertiser.
Default CPV - Allows setting a fixed CPV price that is paid by the advertiser.

How would you like to spend your daily budget? - Sets the budget type for the Campaign.
The following budget types are available:
ASAP – The budget will be fulfilled as soon as possible
Evenly – The budget will be distributed proportionally throughout the day

Daily Clicks - Allows to set a daily clicks limit for the campaign.
Note: The system will distribute clicks proportionally throughout the 24 hours in a day.

Clicks per IP - Sets a limit on the number of clicks that can be made from a unique IP address per day.
Daily Views - Allows to set daily views limit for the campaign.
Note: The system will distribute views proportionally throughout the 24 hours in a day.
Views per IP - It sets a limit on the number of views that can be made from a unique IP address per day.
Impressions per day - Allows to set daily impressions limit for the campaign.
Note: The system will distribute impressions proportionally throughout the 24 hours in a day.
Impressions per IP - It sets a limit on the number of impressions that can be made from a unique IP address per day.

Related articles
Advertiser Reports Guide
Optimization Guide for Advertisers
What are the min. campaign limits (daily, budget,bids)?
How to blacklist/whitelist SubIDs?
Was this article helpful?
Cancel
Thank you!