Articles on: Campaign Management

Optimization Guide for Advertisers

Why optimize?
Optimizing your campaigns means buying more qualified leads with less spend. Traffic you buy is generated by thousands of different publishers across their thousands of unique placements. Our publishers vary by vertical and the campaign you're running might not fit with the message that being communicated on our publisher's website. Therefore optimization is key to make your campaigns hit its goals and KPIs by eliminating non-performing placements and increasing your competitiveness on placements that work well for you.

Before you begin your campaign please read the pre-campaign checklist, it will make sure you set up your campaigns correctly allowing you to utilize all optimization methods.

Step 1: Check your win rate
Win rate shows you how competitive your bid is. If your win rate is 0% then your bid is low and that's why you're not receiving any impressions, if it's 100% you're the top bidder and are able to buy all impressions. Win rates vary by campaigns, targeting options, subIDs, publisher feeds, domains and zones. Before you begin to optimize, understand how competitive your bid is. If your daily caps are met and your win rate is high, consider lowering your campaign bid, perhaps you would be able to buy more inventory for your daily spend.

Learn how to check your win rate

Step 2: Check campaign's scheduling and delivery
Your campaign might receive traffic for only a few hours each day if your bid is high enough and the inventory is there to be bought. Check your daily reports and view reports per hour, see when the best time to convert for your campaigns and adjust as needed.

Learn how to adjust campaign scheduling

Step 3: Adjust Feed Bid
While your campaign may have a bid of $0.10 per click on a push notification campaign, if you decrease the bid for the campaign it will decrease performance across all the campaign. Before you decrease bid across all the campaign try to adjust your bid per each publisher feed or inventory source. Please refer to this article on how to view publisher feed reports, and then review this article to understand how to apply your changes.

Learn how to adjust your bid by publisher feed

Step 4: Blacklist SubID
Once your campaign is live it will be trafficked by many different traffic sources, each being a unique placement on a publisher website. Review your reports to see which placements is performing below your expectations, we suggest letting each SubID receive at least 1000-5000 clicks before you act upon it, as in blacklist it.

Follow this guide to blacklist subIDs for pop. campaigns or zones for display campaigns.

Step 5: Whitelist SubID
While your original campaigns is receiving less traffic from blacklisted sources and more traffic from new sources that is now available due to your refreshed daily budget. Duplicate your campaign, configuring exactly the same targeting but allowing only whitelisted placements. Take the best performing placements from your original campaign and whitelist them in the new campaign with a much better bid. Now you'd be more competitive for the whitelisted campaign which is guaranteed to generate more conversions for you.

Learn how to whitelist subIDs on pop and push campaigns.

Step 6: Set up automatic bidding
One key automation features is automatic bidding which would be displayed under your campaign setting 'TQ & analytics' and will update your bid per your instructions in real time. We advise to accrue enough campaign data (impressions served and conversions generated) before turning on this feature.

Tips: Read more about bid automation

Related articles:
Our TOP GEOs and Daily Opportunities
What is Floating Push Ad? with examples.
Tokens for Display Campaigns (Banner, Native)
What tracking tokens are available (XML) ?

Updated on: 31/08/2022

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