Tokens for Display Campaigns (Banner, Native)
There tracking tokens can be added to tag and image based campaigns. Looking for tokens for Push and Pop campaigns? read here
- {pub_id} - Publisher id
- {subid} - Publisher subid
- {zone} - Publisher zone id
- {source} - Traffic source macro, set as site_{site_id} or app_{app_id}
- {request_id} - Id of the request that originated the response. Can be used for display ads conversion tracking
- {campaign} - Campaign id
- {offer} - Offer id
- {banner} - Ad id
- {query} - Publisher search keyword
- {url} - Referrer URL
- {domain} - Referrer domain
- {ip} - User IP
- {long} - Longitude of the user
- {lat} - Latitude of the user
- {user_agent} - User agent
- {os} - Operating System
- {browser} - Browser
- {device_type} - Device Type, i.e. Desktop, Mobile
- {device_brand} - Device Brand
- {ifa} - Device identifier for advertisers
- {country} - Two-letter user country (ISO 3166-2)
- {city} - User city
- {zip} - User postal code
- {carrier} - User ISP
- {site_id} - Publisher site id
- {app_id} - Publisher app id
- {app_name} - Publisher app name
- {app_bundle} - Publisher app bundle
- {app_domain} - Publisher app domain
- {app_store_url} - Publisher app store url
- {tagid} - Tag Id
- {gdpr} - GDPR policy, 0=GDPR does not apply 1=GDPR applies
- {user_consent} - User consent string
- {us_privacy} - CCPA U.S. privacy string
- {cachebuster} - Random number
- {timestamp} - Timestamp (Unix epoch time)
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Updated on: 31/08/2022
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