Articles on: Campaign Tracking

Tokens for Display Campaigns (Banner, Native)

There tracking tokens can be added to tag and image based campaigns. Looking for tokens for Push and Pop campaigns? read here


  • {pub_id} - Publisher id
  • {subid} - Publisher subid
  • {zone} - Publisher zone id
  • {source} - Traffic source macro, set as site_{site_id} or app_{app_id}
  • {request_id} - Id of the request that originated the response. Can be used for display ads conversion tracking
  • {campaign} - Campaign id
  • {offer} - Offer id
  • {banner} - Ad id
  • {query} - Publisher search keyword
  • {url} - Referrer URL
  • {domain} - Referrer domain
  • {ip} - User IP
  • {long} - Longitude of the user
  • {lat} - Latitude of the user
  • {user_agent} - User agent
  • {os} - Operating System
  • {browser} - Browser
  • {device_type} - Device Type, i.e. Desktop, Mobile
  • {device_brand} - Device Brand
  • {ifa} - Device identifier for advertisers
  • {country} - Two-letter user country (ISO 3166-2)
  • {city} - User city
  • {zip} - User postal code
  • {carrier} - User ISP
  • {site_id} - Publisher site id
  • {app_id} - Publisher app id
  • {app_name} - Publisher app name
  • {app_bundle} - Publisher app bundle
  • {app_domain} - Publisher app domain
  • {app_store_url} - Publisher app store url
  • {tagid} - Tag Id
  • {gdpr} - GDPR policy, 0=GDPR does not apply 1=GDPR applies
  • {user_consent} - User consent string
  • {us_privacy} - CCPA U.S. privacy string
  • {cachebuster} - Random number
  • {timestamp} - Timestamp (Unix epoch time)


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Updated on: 31/08/2022

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