What tracking tokens are available (XML) ?

Read our pre-launch campaign guide or how to optimize your campaign here.

These tokens are relevant for XML campaigns, meaning Popunder, Push and In-Page Push.

Looking for Display tokens (Banner and Native)? read this article

{conversion} Conversion tracking
{pubfeed} Publisher Feed ID
{subid} Publisher Feed Subid
{state} Visitor's state
{country} Two-letter visitor's country (ISO 3166-2)
{city} Visitor's city
{zip} Visitor's postal code (if available)
{os} Operation system
{browser} Browser
{carrier} Visitor's ISP
{ip} User IP
{campaign} Campaign ID
{banner} Ad ID
{bid} Bid price
{keyword} Keyword matched on campaign
{offer} Offer ID
{query} Keyword sent by publisher
{referrer} Referrer URL (urlencoded)
{referrer_domain} Referrer domain
{device_type} Device Type
{device_brand} Device brand
{ifa} Device Identifier

You can also find these MACROS within the campaign setup form under Destination URL field and the creative section.

Read more about how to track conversions here

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Updated on: 31/08/2022