Reporting API
To read more about EZmob's Campaign API - click here
EZmob's Reporting API allows clients to export certain reports in real-time to their hosted database or BI solutions.
Reporting dimentions:
- date: Date
- hourOfDay: Hour of Day
- dayOfWeek: Day of Week
- month: Month
- publisher: Publisher Name
- feed: Publisher Feed Name
- pubsubid: SubID
- source_pubsubid: Source SubID
- site_domain: Site Site
- campaign: Campaign Name
- offer: Offer Name
- banner: Banner Banner
- keyword2: Matched Keyword
- match_type: Match Type
- goal: Goal Name
- country: Country
- state: State
- browser_type: Browser Type
- browser_version: Browser Version
- os_type: OS
- device_type: Device Type
- device_brand: Device Brand
Reporting filters:
- Id: Name
- date!: Date
- campaign: Campaign
- campaign_type: Campaign Type
- push_traffic_type: Push Traffic Type
- offer: Offer
- country: Country
The metrics provided across all reports are:
- adv_responses: Advertiser Ad Responses
- adv_impressions: Advertiser Impressions
- adv_win_rate: Advertiser Win Rate
- adv_clicks: Advertiser Clicks
- adv_cost: Advertiser Cost
- adv_conversions: Analytics Goals Conversions
- adv_value: Analytics Goals Value
- adv_target_value: Analytics Goals Target Cost
- adv_cpc: Advertiser CPC
- adv_epc: Advertiser EPC
- adv_cpa: Advertiser CPA
- adv_position_avg: Advertiser Position
- adv_ctr: Advertiser CTR
- adv_ctr_imp: Advertiser CTR by Impressions
- adv_conv_rate: Advertiser CR
- adv_newvisits: Google Analytics New Visits
- adv_visits: Google Analytics Visits
- adv_pageviews: Google Analytics Pageviews
- adv_goalsvalue: Google Analytics Goals Value
- adv_goalscount: Google Analytics Goals Count
- adv_trafficvalue: Google Analytics Target Cost
- adv_bounces: Google Analytics Bounces
- adv_visit_duration: Google Analytics Visit Duration
- adv_discrepancy: Google Analytics Discrepancy
- adv_discrepancy_percent: Google Analytics Discrepancy, %
- adv_visit_duration_avg: Google Analytics Avg. Visit Duration
- adv_page_depth_avg: Google Analytics Avg. Page Depth
- adv_bounce_rate: Google Analytics Bounce Rate
- adv_cpv: Google Analytics CPV
To access our reporting API documentation:
- Log in to your advertiser account
- Click the manage campaigns button at the top
- Click the API Docs button on the top right hand corner of the campaign manager interface.
Relevant articles:
How to set up a Display Banner campaign
How to track campaigns with Google Analytics?
Tokens for Display Campaigns (Banner, Native)
Updated on: 12/09/2022
Thank you!