Articles on: Campaign Management

Reporting API

To read more about EZmob's Campaign API - click here


EZmob's Reporting API allows clients to export certain reports in real-time to their hosted database or BI solutions.


Reporting dimentions:

  • date: Date
  • hourOfDay: Hour of Day
  • dayOfWeek: Day of Week
  • month: Month
  • publisher: Publisher Name
  • feed: Publisher Feed Name
  • pubsubid: SubID
  • source_pubsubid: Source SubID
  • site_domain: Site Site
  • campaign: Campaign Name
  • offer: Offer Name
  • banner: Banner Banner
  • keyword2: Matched Keyword
  • match_type: Match Type
  • goal: Goal Name
  • country: Country
  • state: State
  • browser_type: Browser Type
  • browser_version: Browser Version
  • os_type: OS
  • device_type: Device Type
  • device_brand: Device Brand


Reporting filters:

  • Id: Name
  • date!: Date
  • campaign: Campaign
  • campaign_type: Campaign Type
  • push_traffic_type: Push Traffic Type
  • offer: Offer
  • country: Country


The metrics provided across all reports are:

  • adv_responses: Advertiser Ad Responses
  • adv_impressions: Advertiser Impressions
  • adv_win_rate: Advertiser Win Rate
  • adv_clicks: Advertiser Clicks
  • adv_cost: Advertiser Cost
  • adv_conversions: Analytics Goals Conversions
  • adv_value: Analytics Goals Value
  • adv_target_value: Analytics Goals Target Cost
  • adv_cpc: Advertiser CPC
  • adv_epc: Advertiser EPC
  • adv_cpa: Advertiser CPA
  • adv_position_avg: Advertiser Position
  • adv_ctr: Advertiser CTR
  • adv_ctr_imp: Advertiser CTR by Impressions
  • adv_conv_rate: Advertiser CR
  • adv_newvisits: Google Analytics New Visits
  • adv_visits: Google Analytics Visits
  • adv_pageviews: Google Analytics Pageviews
  • adv_goalsvalue: Google Analytics Goals Value
  • adv_goalscount: Google Analytics Goals Count
  • adv_trafficvalue: Google Analytics Target Cost
  • adv_bounces: Google Analytics Bounces
  • adv_visit_duration: Google Analytics Visit Duration
  • adv_discrepancy: Google Analytics Discrepancy
  • adv_discrepancy_percent: Google Analytics Discrepancy, %
  • adv_visit_duration_avg: Google Analytics Avg. Visit Duration
  • adv_page_depth_avg: Google Analytics Avg. Page Depth
  • adv_bounce_rate: Google Analytics Bounce Rate
  • adv_cpv: Google Analytics CPV


To access our reporting API documentation:

  1. Log in to your advertiser account
  2. Click the manage campaigns button at the top
  3. Click the API Docs button on the top right hand corner of the campaign manager interface.


Relevant articles:

EZmob Campaign API

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How to set up a Display Banner campaign

How to track campaigns with Google Analytics?

Tokens for Display Campaigns (Banner, Native)

How can I fund my account?

Updated on: 12/09/2022

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