Pop Campaign Creation Guide
Creating a Push Notification Campaign
Push notification campaigns send native notifications straight to a user's device — the same kind of alert they get from apps and websites they've subscribed to. They're known for high engagement and a strong click-through rate.
To start, go to Campaigns → Create Campaign and choose Push Notifications as your campaign type.
Push campaigns are billed on a CPC basis — you pay for each click.
Step 1 — Basic Info
Name your campaign, describe what you're promoting, and add your creatives.
Campaign details
- Campaign name (required) — A clear name you'll recognize later (3–200 characters).
- Description (optional) — A short note about the campaign (up to 1,000 characters).
- Ad vertical (required) — Pick the category that best matches your offer.
- Schedule (optional) — Set a start and end date. Leave blank to start today and run until you pause.
- Campaign goal (optional) — What you're optimizing for. Conversion-based goals ask for a target cost per action.
Creatives (your notifications)
You can add 1 to 5 creatives. Each one is built like a real push notification:
Field | Required? | Guidelines |
|---|---|---|
Title | Required | Up to 50 characters — keep it short and catchy |
Icon | Required | Square image, recommended 192 × 192 px |
Destination URL | Required | Where users land after clicking (tracking macros supported) |
Description | Optional | Up to 90 characters of supporting text |
Main image | Optional | Recommended 360 × 240 px — shows a larger banner image inside the notification |
Image guidelines
- Maximum file size: 1 MB per image
- Accepted formats: JPG, PNG, WEBP, GIF, BMP
Tip: The icon is what users see first — use a clean, recognizable logo or image. Adding the optional main image makes your notification stand out and usually lifts engagement.
Step 2 — Targeting
Decide who sees your notifications. Everything here is optional — leave a section empty to keep it broad.
- Geographic targeting — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
- Device & technology — Device type, operating system, browser, connection type, and mobile carrier.
- Schedule (dayparting) — Pick the days and hours your ads run. Default is all the time.
- IP & domain lists — Use allowlists or blocklists to control where ads appear.
Tip: Mobile carrier and OS targeting work especially well for push — they help you match offers (like app installs or carrier-specific deals) to the right audience.
Step 3 — Budget & Launch
Set your spending and review everything before going live.
- Bid (CPC) (required) — What you'll pay per click. Minimums depend on the country tier:
- Tier 1: $0.01
- Tier 2: $0.005
- Tier 3: $0.003
- Total budget (optional) — Lifetime spend cap. If set, at least $50. Blank = no limit.
- Daily cap (optional) — Most you'll spend per day. If set, at least $10.
- Pacing — Spend as fast as possible (ASAP) or spread evenly across the day.
- Frequency cap (optional) — Limit how often the same person sees your ad (1–100).
The final step shows a readiness checklist. Once everything checks out, click Create Campaign to launch.
Tip: If you're not getting clicks, try raising your bid or broadening your targeting — push inventory is competitive and a higher bid wins more placements.
Quick checklist before you launch
- [ ] Campaign type set to Push Notifications
- [ ] Campaign named and ad vertical selected
- [ ] At least one creative with a title, icon, and destination URL
- [ ] Targeting reviewed (or intentionally left broad)
- [ ] Bid at or above the tier minimum
- [ ] Budget and/or daily cap set (or left unlimited on purpose)
Updated on: 03/06/2026
Thank you!