Choosing the right ad-format
Selecting the right ad format can be key to your campaign’s success. Each ad type on EZmob is tailored to help you reach specific audiences with different engagement styles. This guide will walk you through the available options to help you make an informed choice for your next campaign.
Start by defining what you want to achieve with your campaign:
Brand Awareness: Reach a large number of users and build brand familiarity.
User Engagement: Encourage users to interact with your content directly.
Conversions: Drive actions, like sign-ups or purchases.
Once your goal is clear, you can select the format that best supports it.
Description: Pop-under ads open in a new tab behind the current one, visible when the user closes or minimizes the main window.
Best for: Large-scale awareness and high traffic.
Consider if: You want a cost-effective way to build brand visibility across a broad audience.
EZmob Advantage: Flexible targeting options and a vast inventory for maximum reach.
When to Use: For campaigns focusing on reach and visibility without needing immediate user interaction.
Description: These are clickable messages sent directly to users’ devices, effective for quick alerts or limited-time offers.
Best for: Engaging users with time-sensitive messages.
Consider if: You need to reach mobile users and encourage real-time actions.
EZmob Advantage: Reliable delivery to mobile devices and tailored targeting for active user engagement.
When to Use: For promotions, discounts, or retargeting campaigns where instant engagement is key.
Description: In-page push ads appear within a webpage’s content, similar to push notifications, but without being blocked by ad blockers.
Best for: Cross-device engagement without interruption.
Consider if: You want to reach users on both desktop and mobile devices, with a native-looking ad that integrates smoothly.
EZmob Advantage: Guaranteed visibility even with ad-blocking software and strategic placement on high-quality sites.
When to Use: For subtle but effective audience engagement in both mobile and desktop settings.
Description: Image-based ads displayed in high-traffic areas on partner websites.
Best for: Visually appealing campaigns needing strong brand visuals.
Consider if: You want your brand to stand out with visual elements and clear calls to action.
EZmob Advantage: Access to top placements and customizable targeting based on site relevance.
When to Use: For campaigns with a focus on brand presence and strong visuals.
Description: Ads that match the surrounding website’s design and content, appearing like part of the user experience.
Best for: Storytelling and engaging audiences in a natural way.
Consider if: You want to build trust and connect with users through integrated, relevant content.
EZmob Advantage: Increased engagement rates through native placements that look and feel organic.
When to Use: For content-driven campaigns focused on trust-building and seamless integration.
Each ad format on EZmob can be adjusted to suit different budgets and targeting requirements. Consider:
High Reach, Low Cost: Formats like pop-unders offer a cost-effective way to reach many users.
Targeted Engagement: For specific audience targeting, formats like native and push notifications provide tailored, engaged traffic.
Once you’ve chosen a format, start your campaign and monitor performance. EZmob’s analytics dashboard allows you to track metrics like impressions, clicks, and conversions. Don’t hesitate to adjust your strategy based on results, testing other formats if needed to find the most effective mix.
Need More Help?
If you’re unsure about the best format for your campaign, reach out to the EZmob support team. We’re here to provide recommendations and help you maximize your advertising results!
Step 1: Identify Your Campaign Goals
Start by defining what you want to achieve with your campaign:
Brand Awareness: Reach a large number of users and build brand familiarity.
User Engagement: Encourage users to interact with your content directly.
Conversions: Drive actions, like sign-ups or purchases.
Once your goal is clear, you can select the format that best supports it.
Step 2: Understand EZmob’s Ad Formats
1. Pop-Under Ads
Description: Pop-under ads open in a new tab behind the current one, visible when the user closes or minimizes the main window.
Best for: Large-scale awareness and high traffic.
Consider if: You want a cost-effective way to build brand visibility across a broad audience.
EZmob Advantage: Flexible targeting options and a vast inventory for maximum reach.
When to Use: For campaigns focusing on reach and visibility without needing immediate user interaction.
2. Push Notifications
Description: These are clickable messages sent directly to users’ devices, effective for quick alerts or limited-time offers.
Best for: Engaging users with time-sensitive messages.
Consider if: You need to reach mobile users and encourage real-time actions.
EZmob Advantage: Reliable delivery to mobile devices and tailored targeting for active user engagement.
When to Use: For promotions, discounts, or retargeting campaigns where instant engagement is key.
3. In-Page Push Ads
Description: In-page push ads appear within a webpage’s content, similar to push notifications, but without being blocked by ad blockers.
Best for: Cross-device engagement without interruption.
Consider if: You want to reach users on both desktop and mobile devices, with a native-looking ad that integrates smoothly.
EZmob Advantage: Guaranteed visibility even with ad-blocking software and strategic placement on high-quality sites.
When to Use: For subtle but effective audience engagement in both mobile and desktop settings.
4. Banner Ads
Description: Image-based ads displayed in high-traffic areas on partner websites.
Best for: Visually appealing campaigns needing strong brand visuals.
Consider if: You want your brand to stand out with visual elements and clear calls to action.
EZmob Advantage: Access to top placements and customizable targeting based on site relevance.
When to Use: For campaigns with a focus on brand presence and strong visuals.
5. Native Ads
Description: Ads that match the surrounding website’s design and content, appearing like part of the user experience.
Best for: Storytelling and engaging audiences in a natural way.
Consider if: You want to build trust and connect with users through integrated, relevant content.
EZmob Advantage: Increased engagement rates through native placements that look and feel organic.
When to Use: For content-driven campaigns focused on trust-building and seamless integration.
Step 3: Evaluate Your Budget and Targeting Needs
Each ad format on EZmob can be adjusted to suit different budgets and targeting requirements. Consider:
High Reach, Low Cost: Formats like pop-unders offer a cost-effective way to reach many users.
Targeted Engagement: For specific audience targeting, formats like native and push notifications provide tailored, engaged traffic.
Step 4: Launch and Optimize
Once you’ve chosen a format, start your campaign and monitor performance. EZmob’s analytics dashboard allows you to track metrics like impressions, clicks, and conversions. Don’t hesitate to adjust your strategy based on results, testing other formats if needed to find the most effective mix.
Need More Help?
If you’re unsure about the best format for your campaign, reach out to the EZmob support team. We’re here to provide recommendations and help you maximize your advertising results!
Updated on: 14/11/2024
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