IDFA Display Retargeting
Are you looking to retarget users across EZmob's display network and programmatic exchange partners? Getting started is straightforward!
Here are some important points to consider:
- An IFA (Identifier for Advertisers) is formatted as follows:
Example IFA: 00b3b4f1-c415-496f-b53b-aeb323583cef
- IFA retargeting is applicable across our display network and is specifically relevant for banner and native ad formats.
- Be aware that inventory may be limited and competitive. It's important to monitor your win rate to ensure you're well-positioned to bid on the relevant inventory.
- Your account manager can assist with setting up IDFA targeting. Please reach out to them via the chat feature below to configure this before launching your campaign.
- Not all publishers are able to pass IDFA. If you need assistance with this, please contact our supply team for guidance.
In addition to IDFA retargeting, we also offer subid and IP targeting, which can enhance your campaign's effectiveness. If you're interested in learning more about these targeting methods, feel free to check out our related articles on subid and IP targeting.
Once you have everything set up, you’re ready to launch your campaign today!
Relevant articles:
- Premium Domain Targeting
- How to set up a Display Banner campaign
- How to track campaigns with Google Analytics?
- IDFA Display Retargeting
- Subid Targeting
- IP Targeting
Related Articles
- How to set up a Display Banner campaign
- Tokens for Display Campaigns (Banner, Native)
- EZmob Publisher: Getting Started
- Campaign Performance Tracking
- Troubleshooting Conversion Tracking Issues
Updated on: 05/12/2025
Thank you!