Articles on: Campaign Management

IDFA Display Retargeting


Interested in retargeting users across EZmob's display network and programmatic exchange partners? It's easy to start.


A couple of things you should know:

  1. An IFA has the following form:

Example IFA: 00b3b4f1-c415-496f-b53b-aeb323583cef

  1. IFA retargeting can be done across the display network, thus is relevant for banner and native ad formats only.
  2. Inventory might be limited and very competitive, so keep an eye on your win rate to qualify to bid on relevant inventory.
  3. Currently, IDFA targeting can be set by your account manager. Ping him/her via the chat below to set it up prior to running your campaign.
  4. Not all publishers can pass IDFA. For assistance, please contact the supply team.


That's it, launch your campaign today!


Relevant articles:

Premium Domain Targeting

How to set up a Display Banner campaign

How to track campaigns with Google Analytics?

IDFA Display Retargeting

IDFA Display Retargeting



Updated on: 04/12/2025

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