Articles on: Campaign Management

IDFA Display Retargeting

Interested in retargeting users across EZmob's display network and programmatic exchange partners? It's easy start


Couple of things you should know:

  1. an IFA has the following form
Example IFA: 00b3b4f1-c415-496f-b53b-aeb323583cef
  1. IFA retargeting can be done across the display network, thus is relevant for banner and native ad formats only
  2. Inventory might be limited and very competitive so keep an eye on your win rate to qualify to bid on relevant inventory
  3. Currently IDFA targeting can be set by your account manager, ping him/her via the chat below to set it up prior to running your campaign.


That's it, launch your campaign today!


Relevant articles:

Premium Domain Targeting

How to set up a Display Banner campaign

How to track campaigns with Google Analytics?

Tokens for Display Campaigns (Banner, Native)

How can I fund my account?


Updated on: 07/09/2022

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