Articles on: Conversion Tracking & Postbacks

Troubleshooting Conversion Tracking Issues

Troubleshooting Conversion Tracking Issues on EZmob


Conversion tracking is essential for assessing the effectiveness of your advertising campaigns on EZmob. When issues arise, such as missing conversions, duplicate counts, data discrepancies, or false conversions, it is crucial to diagnose and rectify these problems quickly. This guide outlines the steps to troubleshoot common conversion tracking issues.



1. Missing Conversions


Symptoms: Conversions are lower than expected or not reported at all.


Steps to Resolve:


  1. Verify the Postback URL: Ensure that the postback URL is accurately configured in your EZmob campaign settings. The correct format is:
   https://xml.qualiclicks.com/conversion?c={click_id}&value={value}

| Tip: Test the postback URL manually to ensure it is firing correctly.


  1. Check Parameter Errors: Make sure that all parameters in the postback URL are correctly spelled and align with those provided by EZmob.


  1. Timing Issues: Verify that the conversion tracking window aligns with the expected user conversion timeframe. Adjust if necessary.



2. Duplicate Conversions


Symptoms: Conversions are being counted more than once.


Steps to Resolve:


  1. Multiple Firing: Inspect the implementation to ensure the postback URL or pixel is not triggered multiple times for a single conversion event.


  1. Cache Issues: Confirm that your tracking setup does not cache the postback URL, which could lead to repeated firing.


  1. User Behavior: Analyze if user actions (e.g., refreshing a thank-you page) are causing repeated conversion tracking.


Tip: Implement server-side tracking where possible to minimize duplicate conversion issues.



3. Data Discrepancies


Symptoms: Mismatched data between EZmob and other tracking platforms.


Steps to Resolve:


  1. Platform Differences: Understand the conversion counting methods used by each platform and adjust for known discrepancies.


  1. Attribution Windows: Ensure that the attribution window in EZmob aligns with that of other platforms.


  1. Timezone Issues: Confirm that all platforms use the same timezone setting for consistent data reporting.


Info: Regularly compare platform reports to identify and adjust for consistent discrepancies.



4. False Conversions


Symptoms: Reporting conversions that did not stem from actual user actions.


Steps to Resolve:


  1. Bot Traffic: Implement filters or CAPTCHA to verify human traffic.


  1. Testing Errors: Ensure that test conversions are not counted in live campaign data.


  1. Implementation Bugs: Audit your tracking setup for any errors that could falsely trigger conversions.


Warning: Regularly review conversion data for anomalies that may indicate false conversions.



Preventative Measures


  • Test Thoroughly: Conduct extensive tests of your conversion tracking setup before launching campaigns.
  • Monitor Regularly: Utilize EZmob's real-time updates to monitor campaign performance and conversion tracking.
  • Audit Frequently: Regularly audit your conversion tracking setup to identify and resolve any issues.



When to Contact Support


If troubleshooting does not resolve your conversion tracking issues, reach out to EZmob support. Provide detailed information about the issue, steps already taken, and any relevant screenshots or logs.


For further assistance, visit: EZmob Support



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By following these troubleshooting steps, you can effectively address common conversion tracking issues and enhance the performance of your campaigns on EZmob.




Updated on: 04/11/2025

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