Track conversions with EZmob Pixel
Optimizing Your Campaigns with EZmob
To fully leverage the expertise of your account manager or utilize our managed campaign services, it's essential to enable conversion tracking for your campaigns. Conversion tracking allows us to gather the necessary data to optimize your performance effectively.
Setting Up Conversion Tracking with the EZmob Pixel
In the accompanying documentation, you’ll find detailed instructions to install the EZmob pixel on your landing page to track conversions. Before proceeding, please ensure you have access to your landing page files, as inserting the pixel requires modifications to the page's code.
Define Your Conversion Goals
Before implementing the pixel, determine the specific conversion events you want to track. Common conversion goals include:
Registrations
Deposits
Purchases
Button clicks
Once you’ve identified your conversion goal, you’ll need to add the EZmob tracking pixel to your landing page.
Important: The tracking pixel must load only after the desired conversion event has been successfully completed.
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Adding the Tracking Pixel and Conversion Macro
Insert the Tracking Pixel:
Add the EZmob tracking pixel code to your landing page where the conversion event is confirmed (e.g., a thank-you page or confirmation page). Ensure the script is placed within the <body> tag of your landing page.
Add the Conversion Macro to Your Landing Page URL:
After adding the tracking pixel to your landing page, the next step is to modify your landing page URL to include the conversion macro. This is done by appending ?&clickid={conversion} to the end of the URL.
Example:
https://test.com/?&clickid={conversion}
This ensures that the clickid parameter is passed correctly, enabling the tracking of conversions.
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Tracking Pixel Code Implementation
Below is the script you need to add to your landing page for tracking conversions:
<img id="pb" style="display:none;" />
<script>
document.addEventListener('DOMContentLoaded', function () {
var urlParams = new URLSearchParams(window.location.search);
var clickId = urlParams.get('clickid');
if (clickId) {
// Set the src of the img element
document.getElementById("pb").src = "https://xml.qualiclicks.com/conversion?c=" + clickId;
} else {
console.warn("Click ID (clickid) not found in URL parameters.");
}
});
</script>### Testing Your Conversion Setup
After implementing the tracking pixel, it’s crucial to test whether the conversion tracking is working correctly. Follow these steps to conduct a test:
Locate the Test Icon:
Navigate to the Creatives tab.
In the Actions column, click the Test Icon (highlighted in the image below) located to the right of the eye icon:
Generate a Test URL:
Once you click the test icon, a pop-up will display a Test URL with a test clickid. Example:
https://test.com/?&clickid=UJFCl1SGonoPerform the Conversion Test:
Use the test URL to complete a conversion action (e.g., simulate the registration, purchase, or button click) on your landing page.
Refresh and Check Results:
After completing the test conversion, return to the pop-up window and click the Refresh button.
The system will display the conversion status. If the implementation is correct, the status will indicate a successful conversion.
Example of the Conversion Test Pop-up:
Key Considerations:
The pixel code should be placed on the landing page where the conversion event is confirmed.
Ensure the script code is added within the <body> tag for proper execution.
The clickid parameter must be captured from the URL and appended to the pixel URL for accurate tracking.
Always perform a test to ensure the conversion setup is working properly.
Following these steps will ensure successful tracking of your conversions and allow us to optimize your campaigns for better results. If you encounter any issues or have questions, feel free to contact your account manager for assistance.
Updated on: 14/01/2025
Thank you!