How to Track Conversions with EZmob's Postback

Use a postback URL to send conversions from your tracker or server to EZmob. Your postback URL is on the Conversion Tracking page (sidebar Postbacks): https://xml.qualiclicks.com/conversion?c={click_id}&value={value}.

Steps

1. In the sidebar, click Postbacks to open Conversion Tracking.
2. On the Postback URL tab, click Copy next to Your Postback URL.
3. If your tracker is listed under Tracking Partners, click it to load its pre-configured postback URL, then copy it. Click Clear selection to go back to the default URL.
4. In your campaign's Destination URL, pass the EZmob click ID to your tracker or offer with the {conversion} macro, for example https://yoursite.com/offer?clickid={conversion}.
5. In your tracker or server, paste the postback URL and fire it once for each conversion:
6. • Replace {click_id} with the click ID you received from {conversion}.
   • Replace {value} with the conversion value (for example, the payout).
6. Complete a test conversion, then check the Conversions and Conv. Value columns under Metrics.

Example

• Destination URL: https://yoursite.com/offer?offerid=22321&clickid={conversion}
• Postback fired by your server: https://xml.qualiclicks.com/conversion?c=ABC123&value=1.50

Good to know

• {conversion} is the only macro that carries the click ID. {click_id} is not a valid destination URL macro and is rejected when you save the campaign.
• Fire the postback only after the conversion is confirmed, and only once per conversion.
• Postback (server-to-server) tracking doesn't depend on the visitor's browser. If you can't call a URL from your server, use the pixel instead.

Screenshots

Related articles

• Track conversions with EZmob Pixel
• Tracking Tokens and Parameters Explained
• Tracking Integrations Platforms
• Troubleshooting Conversion Tracking Issues

Updated on: 27/09/2026