Articles on: Conversion Tracking & Postbacks

How do I track conversions?

Introduction

Tracking conversions is essential for measuring the success of your campaigns. In this article, you will learn how to effectively track conversions using EZmob's postback URL and tracking links. This ensures accurate reporting and optimization of your advertising efforts.

Locating Your Tracking Code

To get started, log in to your client interface and navigate to your Postback page. Here, you will find your tracking code.

Tracking Code Location

Implementing the Postback URL

To track conversions on EZmob reports, you need to implement our postback URL. Use the following format:

https://xml.ezmob.com/conversion?c={click_id}&value={value}

Make sure to replace {click_id} and {value} with the appropriate parameters.

Modifying Your Tracking Link

Once you have implemented the postback URL, you need to add the {conversion} macro to your tracking link to capture the clickID.

Example:

Your original tracking link:

https://somedomain.com?offerid=22321

Modified tracking link with the macro:

https://somedomain.com?offerid=22321&click_id={conversion}

For more information on tracking tokens, refer to the Article: What Tracking Tokens Are Available.

Using EZmob Pixel

For a more enhanced tracking setup, consider installing the EZmob pixel on your website. Follow our detailed guide here: Article: Track Conversions with EZmob Pixel.

Need Assistance?

If you have any questions or need further assistance, please don't hesitate to contact our support team.

By following these steps, you can effectively track conversions and optimize your campaigns on the EZmob platform.

Updated on: 17/11/2025

Was this article helpful?

Thank you!