Articles on: Campaign Management

Optimization Guide for Advertisers

Optimizing your advertising campaigns is essential for acquiring more qualified leads while minimizing your expenses. The traffic you purchase is generated by a multitude of publishers, each with their unique placements and messaging. As our publishers vary by vertical, it's crucial to ensure that your campaign aligns with the content on their websites. Effective optimization helps you meet your campaign goals and key performance indicators (KPIs) by eliminating underperforming placements and enhancing your competitiveness in successful areas.

Before initiating your campaign, we highly recommend reading the Optimization Guide for Advertisers. This guide will equip you with the knowledge to set up your campaigns correctly and leverage all available optimization strategies.

Step 1: Check Your Win Rate

Your win rate indicates how competitive your bid is. A win rate of 0% means your bid is too low, resulting in no impressions. Conversely, a win rate of 100% indicates you are the top bidder, securing all available impressions. Win rates vary based on factors like campaigns, targeting options, SubIDs (unique identifiers used to track specific traffic sources), publisher feeds, domains, and zones. Before optimizing, assess your bid's competitiveness. If you are reaching your daily caps and have a high win rate, consider lowering your bid to potentially acquire more inventory within your budget.

For more details, refer to the Optimization Guide for Advertisers.

Step 2: Review Campaign Scheduling and Delivery

Your campaign may only receive traffic for a limited number of hours each day, depending on your bid and available inventory. Analyze your daily reports and hourly performance to identify the optimal times for conversions. Adjust your campaign schedule based on these insights to maximize your traffic and conversions.

Step 3: Adjust Feed Bid

If your campaign has a bid of $0.10 per click on a push notification, decreasing this bid may negatively impact performance across all your campaigns. Instead, consider adjusting bids for specific publisher feeds or inventory sources. For guidance on viewing publisher feed reports, check this article, and consult this resource to learn how to apply your changes effectively.

Step 4: Blacklist SubIDs

After your campaign launches, it will be trafficked by various sources, each representing a distinct placement on publisher websites. Review your reports to identify placements that are underperforming. We recommend allowing each SubID to accumulate 1,000 to 5,000 clicks before making any decisions, such as blacklisting it.

For detailed instructions, follow this guide on how to Blacklist or Whitelist traffic sources.

Step 5: Whitelist SubIDs

As your campaign reduces traffic from blacklisted sources, you may find new opportunities with fresh traffic due to an updated daily budget. Duplicate your original campaign, maintaining the same targeting settings, but only allow whitelisted placements. Select the best-performing placements from your original campaign and whitelist them in the new campaign with an improved bid. This strategy will enhance your competitiveness and increase your chances of generating more conversions.

For further information, refer to the Optimization Guide for Advertisers.

Step 6: Set Up Automatic Bidding

Automatic bidding is a valuable feature that allows for real-time bid adjustments based on your specified parameters. You can find this feature under the 'TQ & Analytics' section of your campaign settings. It is advisable to accumulate sufficient campaign data (in terms of impressions and conversions) before activating this feature.

For additional tips, consult the Optimization Guide for Advertisers.

By following these steps and leveraging the information provided, you can effectively optimize your campaigns for better performance and ROI.

Updated on: 22/02/2026

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