Optimization Guide for Advertisers
Why optimize?
Optimizing your campaigns means buying more qualified leads with less spend. Traffic you buy is generated by thousands of different publishers across their thousands of unique placements. Our publishers vary by vertical, and the campaign you're running might not fit with the message that is being communicated on our publisher's website. Therefore, optimization is key to make your campaigns hit their goals and KPIs by eliminating non-performing placements and increasing your competitiveness on placements that work well for you.
Step 1: Check your win rate
Win rate shows you how competitive your bid is. If your win rate is 0%, then your bid is low, and that's why you're not receiving any impressions. If it's 100%, you're the top bidder and can buy all impressions. Win rates vary by campaigns, targeting options, subIDs, publisher feeds, domains, and zones. Before you begin to optimize, understand how competitive your bid is. If your daily caps are met and your win rate is high, consider lowering your campaign bid; perhaps you would be able to buy more inventory for your daily spend.
Optimization Guide for Advertisers
Step 2: Check campaign's scheduling and delivery
Your campaign might receive traffic for only a few hours each day if your bid is high enough and the inventory is there to be bought. Check your daily reports and view reports per hour; see when the best time to convert for your campaigns is, and adjust as needed.
Optimization Guide for Advertisers
Step 3: Adjust Feed Bid
While your campaign may have a bid of $0.10 per click on a push notification campaign, if you decrease the bid for the campaign, it will decrease performance across all the campaigns. Before you decrease the bid across all campaigns, try to adjust your bid per each publisher feed or inventory source. Please refer to this article on how to view publisher feed reports, and then review this article to understand how to apply your changes.
Optimization Guide for Advertisers
Step 4: Blacklist SubID
Once your campaign is live, it will be trafficked by many different traffic sources, each being a unique placement on a publisher website. Review your reports to see which placements are performing below your expectations. We suggest letting each SubID receive at least 1000-5000 clicks before you act upon it, as in blacklist it.
Follow this guide to Optimization Guide for Advertisers campaigns or zones for display campaigns.
Step 5: Whitelist SubID
While your original campaign is receiving less traffic from blacklisted sources and more traffic from new sources that are now available due to your refreshed daily budget, duplicate your campaign, configuring exactly the same targeting but allowing only whitelisted placements. Take the best performing placements from your original campaign and whitelist them in the new campaign with a much better bid. Now you'd be more competitive for the whitelisted campaign, which is guaranteed to generate more conversions for you.
Optimization Guide for Advertisers
Step 6: Set up automatic bidding
One key automation feature is automatic bidding, which would be displayed under your campaign setting 'TQ & analytics' and will update your bid per your instructions in real-time. We advise accruing enough campaign data (impressions served and conversions generated) before turning on this feature.
Related Articles
- Advanced Metrics: CTR CPC CPA and ROAS
- Campaign Performance Tracking
- What's Win rate and how do I use it?
- How to update a Publisher's feed bid
- How to Geo-Target your campaign
Updated on: 05/12/2025
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