Articles on: Dashboard & Analytics

Advanced Metrics: CTR CPC CPA and ROAS

Understanding and Optimizing Advanced Metrics on EZmob


EZmob’s Dashboard provides advertisers with critical performance metrics: Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). These metrics are automatically calculated to help you optimize your campaign performance effectively.



Accessing Metrics


To view your campaign metrics, navigate to your performance dashboard at EZmob Metrics Dashboard.


Click-Through Rate (CTR)


Definition:

CTR = (Clicks / Impressions) * 100. This metric measures the percentage of impressions that resulted in a click.


Optimization Tips:

  • Improve ad creative to enhance engagement.
  • Target ads more effectively to reach relevant audiences.


Metrics page showing CTR <!-- Placeholder for screenshot -->



Cost Per Click (CPC)


Definition:

CPC = Spend / Clicks. This metric indicates the cost efficiency of your traffic.


Optimization Tips:

  • Adjust bids based on performance metrics.
  • Refine targeting to minimize irrelevant clicks.


CPC metric highlight <!-- Placeholder for screenshot -->



Cost Per Acquisition (CPA)


Definition:

CPA = Spend / Conversions. This metric measures the cost required to acquire a conversion.


Optimization Tips:

  • Enhance your landing page and ad copy to improve conversion rates.
  • Utilize A/B testing to identify the most effective ad elements.


CPA values for a campaign <!-- Placeholder for screenshot -->



Return on Ad Spend (ROAS)


Definition:

ROAS = Revenue / Spend. This metric serves as an indicator of your profitability.


Optimization Tips:

  • Focus on high-performing keywords or audiences.
  • Allocate more budget to ads with a higher ROAS.


ROAS metric visualization <!-- Placeholder for screenshot -->



Troubleshooting Metrics


  • If metrics display as zero or undefined, ensure sufficient data points (such as clicks and impressions) exist for accurate calculations.
  • Discrepancies may occur due to delayed reporting; review your metrics after 24-48 hours.


Tip: Regularly monitor these metrics to identify trends and make data-driven decisions for campaign optimization. Info: EZmob’s platform updates metrics in real-time, providing you with the most current data for analysis. Warning: Always cross-reference with your own tracking tools to ensure accuracy.



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Updated on: 04/11/2025

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