Inventory Analysis - Understanding Available Traffic

The Inventory page shows available ad requests by country and ad format, with minimum, average and recommended bids. Use it to check volume before you choose targeting and bids.

Open the Inventory page

Go to Metrics in the sidebar.
Click the Inventory tab. It opens https://dashboard.ezmob.com/advertiser/inventory.

What the page shows

Total Countries, Ad Formats and Total Requests (daily ad requests).
Top Countries: countries with the most ad requests.
Top Formats: ad formats with the most ad requests. Push Notifications and In-Page Push share one inventory pool.

Inventory Data table

Column	Meaning
Country	Country of the traffic
Ad Format	Pop, Push, Banner, Video, Direct Click or Keyword
Requests	Daily ad requests
Min Bid	Lowest accepted bid for that country and format
Avg Bid	Average bid for that traffic, never below the minimum
Recommended	A competitive bid for that country and format

Filter with Search by country... and the ad format menu, then click Apply Filters. Clear resets the filters; the refresh button reloads the data.

How to use it

Check that your target countries and format have enough requests before launch.
Use Min Bid and Recommended as a starting range for your bid.

Screenshots

Inventory page, summary cards, Top Countries and Top Formats

Inventory Data table with the Country and Ad Format filters highlighted

Updated on: 27/09/2026

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