Articles on: Dashboard & Analytics

Reading Your Performance Metrics

Reading Your Performance Metrics on EZmob


Understanding your advertising metrics is crucial for optimizing your campaigns effectively. The EZmob Dashboard provides a comprehensive view of your campaign performance, including essential metrics like impressions, clicks, conversions, and spend. This guide will help you access and interpret these metrics for better results.



Accessing Performance Metrics


To view your performance metrics, navigate to the EZmob Dashboard at EZmob Dashboard. Here, you'll find a consolidated view of your advertising campaign's key metrics.


EZ NEW ADV: Dashboard Campaign Performance Overview Graph



Understanding Key Metrics


Familiarize yourself with the following key metrics to gain deeper insights into your campaign's performance:


  1. Impressions:
  • Represents the number of times your ads were viewed.
  • Access this metric for detailed analysis at Metrics Overview.


  1. Clicks:
  • Indicates user engagement by showing how many times your ads were clicked.
  • Analyze traffic sources and engagement trends at Metrics Overview.


  1. Conversions:
  • Measures goal completions, such as sales, sign-ups, or downloads.
  • Ensure accurate tracking by setting up conversion tracking. Refer to the setup guide at Setting Up Conversion Tracking.


  1. Spend:
  • Shows the total budget utilized for your campaigns.
  • This metric is crucial for tracking costs and ensuring budget efficiency.



Trend Indicators


Next to each metric, you will see trend indicators (up/down arrows) along with percentage changes. These indicators reflect the performance trend compared to a previous period.


Tip: Green up arrows signify improvement, while red down arrows indicate a decline in performance. Info: Percentage changes provide a quick overview of how much a metric has improved or declined.



Interpreting Metrics


Understanding what the metrics indicate can guide your optimization efforts:


  • High Impressions & Low Clicks: Suggests your ad is reaching many but is not engaging enough. Consider revising your ad creative.
  • High Clicks & Low Conversions: Indicates good engagement but poor conversion. Review your landing page or offer.
  • Spend vs. Conversions: Analyze this relationship to understand if your investment is translating into desired actions.



Troubleshooting Data Discrepancies


If you notice discrepancies in your metrics, consider the following steps:


  • Ensure your tracking codes are correctly installed.
  • Verify the time zone settings in your dashboard.
  • Check for any filters that might be skewing your data view.


Warning: Always cross-reference your data with third-party analytics tools if you suspect discrepancies.





Updated on: 04/11/2025

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