Articles on: Dashboard & Analytics

Understanding Your Advertiser Dashboard

Understanding Your Advertiser Dashboard on EZmob


The Advertiser Dashboard is your central hub for managing and monitoring your digital advertising campaigns on EZmob. It provides a comprehensive overview of your campaign's performance, financials, and operational metrics.



TLDR

Learn to navigate the EZmob Advertiser Dashboard to efficiently monitor campaign performance, manage funds, and track onboarding progress.



Navigating to Your Dashboard

Access your dashboard directly by logging in at EZmob Advertiser Dashboard.



Dashboard Components


  • Performance Metrics:
  • View key indicators such as impressions, clicks, conversions, and spend. These metrics are displayed through performance cards at the top of the dashboard.
  • Example: High impressions combined with a good click-through rate indicate effective ad visibility.
  • EZ NEW ADV: Metrics Performance Overview Dashboard


  • Traffic Analysis Chart:
  • Analyze daily trends in traffic and performance.
  • Filter data by date range to pinpoint specific insights.
  • Access this feature at Traffic Analysis.
  • EZ NEW PUB: Traffic Metrics Overview Table


  • Campaign Overview:
  • View recent campaigns and alerts for quick access and monitoring.
  • This section is essential for tracking the performance and status of your active campaigns.
  • EZ NEW ADV: Campaigns Management Overview Table


  • Balance Information:
  • Check available funds and observe spending trends.
  • This widget is crucial for financial planning and ensuring sufficient campaign funding.
  • [Editor Note: Highlight Balance Information widget]


  • Getting Started Widget:
  • Track your onboarding progress, including email and phone verification, profile completion, and first campaign creation.
  • This widget will disappear once all onboarding steps are completed.
  • [Editor Note: Capture Getting Started Widget]




  • Impressions and Clicks:
  • High numbers indicate strong visibility and user interest.


  • Conversions:
  • Reflect the effectiveness of the ad in achieving its goal.


  • Spend:
  • Monitor spending to ensure it aligns with your budget.



Customization and Filtering


  • Date Range Selection:
  • Customize the period for data analysis to focus on specific performance intervals.


  • Metric Preferences:
  • Choose which metrics are displayed on the dashboard for a personalized overview.



Data Refresh Rates and Metric Calculations

Dashboard data is updated in real-time, providing the most current insights into your campaign's performance. Metrics are calculated based on user interactions and campaign settings.



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This guide aims to enhance your experience on the EZmob Advertiser Dashboard, making it as insightful and efficient as possible. For further assistance, visit our help center or contact our support team.




Updated on: 04/11/2025

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