Articles on: Campaign Management

Campaign Overview and Management Interface

Campaign Overview and Management Interface


The campaigns page on EZmob DSP serves as your central hub for effectively monitoring and managing your advertising campaigns. This interface integrates data from AdKernel, providing you with a comprehensive view and control over your campaign performance and settings.



Accessing the Campaigns Page


To access your campaigns list, navigate to Campaigns Page. Here, you can quickly overview and analyze all your campaigns in detail.



Interface Components


The campaigns interface consists of several key components to facilitate your campaign management:


  • Campaign List: Choose between tabular or card view for easier navigation of your campaigns.
  • Filtering Options: Narrow down your campaigns using filters by search term, status, format, or alerts.
  • Sorting Capabilities: Sort campaigns based on performance metrics, dates, or names to prioritize your monitoring efforts.
  • Column Customization: Tailor the columns in the table view to display the metrics that matter most to you.
  • Pagination: Efficiently manage large lists of campaigns by navigating through pages.


Helpful Tip

Regularly use filters to quickly find campaigns based on performance or status.



Real-Time Data and Sync Frequency


EZmob's interface updates in real-time, ensuring that you are always viewing the most current data. The sync frequency with AdKernel guarantees that any changes or updates are promptly reflected in your dashboard.



Advanced Features


Take advantage of these advanced features to enhance your campaign management:


  • Bulk Operations: Execute actions such as pausing, starting, or deleting multiple campaigns simultaneously to save time.
  • Campaign Comparison Tools: Compare the performance of different campaigns directly within the interface to make informed, data-driven decisions.
  • Export Options: Export your campaign data for offline analysis or reporting purposes.



Efficient Campaign Management Tips


To maximize your efficiency in campaign management, consider the following tips:


  • Utilize filters to quickly locate campaigns based on their performance or status.
  • Customize your columns to highlight metrics that align with your goals.
  • Leverage bulk operations to manage multiple campaigns effectively, freeing up time for strategic planning.



Steps for Customizing Columns


Follow these steps to customize the columns in your campaign list:


  1. Click on the gear icon in the top right corner of the campaign list.
  2. Check or uncheck the metrics you wish to show or hide.
  3. Click 'Save' to apply your changes.


Helpful Tip

Regularly update your column settings to reflect any changes in your monitoring priorities.



Conclusion


The campaign overview and management interface on EZmob DSP is designed to streamline your campaign monitoring and management processes. By leveraging the filtering, sorting, and customization options, you can efficiently analyze and optimize your advertising campaigns.



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Updated on: 04/11/2025

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