Campaign Setup Guide

Campaign Setup Guide

A Campaign is an entity that allows users to set up ads, target the right audience, and use optimization to get the best results.

Locate Campaigns in the main menu Campaigns.

You can use search and filters to find the campaigns you need:

The Campaigns grid has the following columns:

• Actions - edit/copy/delete/info
• ID - Campaign ID
• Enabled - The status of the campaign (enabled or disabled).
• Campaign Name - The campaign name
• Campaign Type - The campaign type
• Start Date - Set a date when the campaign and all the offers within the campaign will start buying.

Note: Leaving this field empty means that the campaign and all its offers will start buying immediately.

• End Date - Set a date when the campaign and all the offers within the campaign will stop buying.

Note: Leaving this field empty means that the campaign will continue running indefinitely.

• Creatives - Shows the number of creatives on the campaign. Read how to create a creative here.
• Total Budget - Sets the total budget limit for the Campaign. The campaign will not spend above the set value.

Note: Leaving this field empty means that the Campaign does not have a budget limit.

• Total Cost - Displays the total spend of the campaign. This is a dynamic value.
• Daily Budget - Sets the daily budget limit for the Campaign. The Campaign will not spend above the set value on a daily basis.

Note: Leaving this field empty means that the Campaign does not have a budget limit.

• Today’s Cost - Displays the spend for the current day. This is a dynamic value.
• Clicks/Views per day - Allows setting a click/views limit per day.
• Clicks/Views per IP - Allows setting a click/views limit per one IP address.
• Today’s Clicks/Views - Shows clicks/views for the current day.
• Description - Can be used for notes and description of the campaign.

How to Create a Campaign

To create a campaign, click Campaigns in the main menu and select the campaign you want to create or use the New campaign button on the Campaign’s grid:

Read about the settings available when creating a campaign below:

Campaigns Editing

The edit button allows changing the campaign settings.

The campaign editing window has the following tabs:

• Campaign & Budget
• Ad Group Targeting
• TQ & Analytics
• Keywords (for CPC and Popunder campaigns only)

The Campaign & Budget tab has the following fields:

Read more about Campaign & Budget Campaign Setup Guide.

The Ad Group Targeting tab has the following fields:

Read more about Ad Group Targeting Campaign Setup Guide.

The Keywords tab (available for CPC and Popunder campaigns only) has the following settings:

The TQ & Analytics tab has the following settings:

New Campaign Formats

In addition to the existing formats, you can now set up campaigns using video ads and direct click formats. Please ensure to check the updated documentation for guidelines on these new formats.

Related Articles

• Campaign Overview and Management Interface
• Creating Your First Campaign
• Campaign Details Modal - Deep Dive Analysis
• Understanding Campaign Statuses
• How to blacklist/whitelist IPs?

Updated on: 01/12/2025