Understand your reporting metrics
Understand your reporting metrics
Click on Reports
Ad Responses - Total amount of potential inventory available on the platform which qualifies for your campaign targeting.
Impressions - The total amount of users that actually saw your ad.
Clicks - A total number of clicks sent to remote feeds or the number of users that actually clicked on your ad.
Cost - The amount of funds spent on your campaign.
CPC - The average bid the campaign bought the traffic.
VTR - View-through-rate or the count of times your ad was actually seen by a human user.
CR - Conversions / Clicks
Read our pre-launch campaign guide or how to optimize your campaign here.
Related Articles
- Advanced Metrics: CTR CPC CPA and ROAS
- Understanding Your Advertiser Dashboard
- Campaign Details Modal - Deep Dive Analysis
- Campaign Performance Tracking
- Optimization Guide for Advertisers
Updated on: 17/11/2025
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