Understand your reporting metrics

To access your reporting metrics, click on the "Reports" section.

Ad Responses: This metric indicates the total potential inventory available on the platform that qualifies for your campaign's targeting criteria. Understanding this helps you gauge the scope of your campaign reach.

Impressions: This represents the total number of users who viewed your ad. It's fundamental to assess how many people are exposed to your message.

Clicks: This counts the total number of clicks directed to remote feeds or the number of users who interacted with your ad by clicking on it. Tracking clicks helps measure user engagement.

Cost: This metric shows the total amount of funds spent on your campaign. It's essential for budgeting and return on investment analysis.

CPC (Cost Per Click): This indicates the average bid that your campaign used to secure traffic. Monitoring your CPC can help you optimize your bidding strategy.

VTR (View-Through Rate): This metric counts the instances when your ad was seen by a human user, providing insight into your ad's visibility and effectiveness.

CR (Conversion Rate): This is calculated by dividing the number of conversions by the number of clicks. It helps you understand how well your ad drives desired actions.

We are excited to inform you that we will soon be launching a new reporting interface. This enhanced interface will include more comprehensive reports, additional actions based on those reports, and AI automation features that will streamline your advertising efforts. Stay tuned for these updates!

For more in-depth guidance, you can read our Campaign Pre-Launch Guide and Checklist or learn how to optimize your campaigns through Understand your reporting metrics.

Related Articles

• Advanced Metrics: CTR CPC CPA and ROAS
• Understanding Your Advertiser Dashboard
• Campaign Details Modal - Deep Dive Analysis
• Campaign Performance Tracking
• Optimization Guide for Advertisers

Updated on: 05/12/2025