Understand your reporting metrics

Click on Reports

Ad Responses - Total amount of potential inventory available on the platform which qualifies for your campaign targeting.

**Impressions **- The total amount of users that actually saw your ad.

**Clicks **- A total number of clicks sent to remote feeds or the number of users that actually clicked on your ad.

**Cost **- the amount of funds spent on your campaign.

**CPC **- The average bid the campaign bought the traffic.

**VTR **- view-through-rate or the count of times your ad was actually seen by a human user.

**CR **- Conversions / Clicks

Read our pre-launch campaign guide or how to optimize your campaign here.

Related Articles

• Advanced Metrics: CTR CPC CPA and ROAS
• Understanding Your Advertiser Dashboard
• Campaign Details Modal - Deep Dive Analysis
• Campaign Performance Tracking
• Optimization Guide for Advertisers

Updated on: 04/11/2025