Articles on: Campaign Management

Understand your reporting metrics

Click on Reports

Ad Responses - Total amount of potential inventory available on the platform which qualifies for your campaign targeting.

Impressions - The total amount of users that actually saw your ad.

Clicks - A total number of clicks sent to remote feeds or the number of users that actually clicked on your ad.

Cost - the amount of funds spent on your campaign.

CPC - The average bid the campaign bought the traffic.

VTR - view-through-rate or the count of times your ad was actually seen by a human user.

CR - Conversions / Clicks

Read our pre-launch campaign guide or how to optimize your campaign here.
Push campaign report example

Updated on: 12/09/2022

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