Understand your reporting metrics
Click on Reports
Ad Responses - Total amount of potential inventory available on the platform which qualifies for your campaign targeting.
Impressions - The total amount of users that actually saw your ad.
Clicks - A total number of clicks sent to remote feeds or the number of users that actually clicked on your ad.
Cost - the amount of funds spent on your campaign.
CPC - The average bid the campaign bought the traffic.
VTR - view-through-rate or the count of times your ad was actually seen by a human user.
CR - Conversions / Clicks
![](https://storage.crisp.chat/users/helpdesk/website/a54d794cc8c41800/image_1s6k8bx.png)
Read our pre-launch campaign guide or how to optimize your campaign here.
![Push campaign report example](https://storage.crisp.chat/users/helpdesk/website/a54d794cc8c41800/ezmob-advertiser_sg3qwn.png)
Ad Responses - Total amount of potential inventory available on the platform which qualifies for your campaign targeting.
Impressions - The total amount of users that actually saw your ad.
Clicks - A total number of clicks sent to remote feeds or the number of users that actually clicked on your ad.
Cost - the amount of funds spent on your campaign.
CPC - The average bid the campaign bought the traffic.
VTR - view-through-rate or the count of times your ad was actually seen by a human user.
CR - Conversions / Clicks
![](https://storage.crisp.chat/users/helpdesk/website/a54d794cc8c41800/image_1s6k8bx.png)
Read our pre-launch campaign guide or how to optimize your campaign here.
![Push campaign report example](https://storage.crisp.chat/users/helpdesk/website/a54d794cc8c41800/ezmob-advertiser_sg3qwn.png)
Updated on: 12/09/2022
Thank you!