Articles on: Conversion Tracking & Postbacks

Setting Up Conversion Tracking with Postback URLs

Setting Up Conversion Tracking with Postback URLs on EZmob


Conversion tracking is essential for evaluating the effectiveness of your advertising campaigns on EZmob. By utilizing postback URLs, you can accurately track user conversions directly from your ads. This guide outlines a clear and effective approach to setting up and implementing postback URL tracking for your EZmob campaigns.



Step 1: Generate Your Postback URL


  1. Log in to your EZmob dashboard at Postbacks.
  2. Navigate to the Conversion Tracking section.
  3. Click on Generate Postback URL. This action will provide you with a template URL that looks like this:

https://xml.qualiclicks.com/conversion?c={click_id}&value={value}.


Helpful Tip: Keep this URL handy, as you'll need it for subsequent steps.



Step 2: Configure Tracking Parameters


Your postback URL includes key parameters that are vital for tracking conversions:


  • {click_id}: A unique identifier for each click, which is automatically tracked by EZmob.
  • {value}: The conversion value, which can be set as a static number or dynamically passed from your system.


To add custom parameters, append them to the URL as follows:

&custom_param={custom_value}.



Step 3: Implement URL in Your Conversion Flow


  1. Integrate the postback URL into your system where conversions are tracked, such as on a thank-you page or payment confirmation page.
  2. Ensure that the URL is triggered when a conversion occurs, passing the appropriate values.



Step 4: Test Tracking Functionality


  1. Perform a test conversion on your site.
  2. Check your EZmob dashboard for conversion data under Metrics.


Helpful Tip: Review the conversion data immediately after testing to ensure everything is working as expected.



Step 5: Validate Conversion Data


Confirm that the conversion data displayed in your EZmob dashboard aligns with your records. Pay attention to the following:


  • The correct click_id
  • The expected value parameters



Troubleshooting Common Issues


If you encounter issues, consider the following:


  • Missing Conversions: Verify that the postback URL is correctly implemented and triggered upon conversion.
  • Duplicate Tracking: Ensure the postback URL is called only once for each conversion.
  • Parameter Formatting Errors: Double-check the syntax and formatting of your URL parameters.



Advanced Configuration


For dynamic value passing, ensure your system is configured to replace {value} with the actual conversion amount. If you're tracking multiple conversion types, generate and implement separate postback URLs for each type.



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Updated on: 04/11/2025

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