Ad Group Targeting

Targeting plays a vital role in the success of your advertising campaigns. This guide will walk you through the various components of targeting available in our reports and targeting configurations when setting up your campaigns and creatives.

Key Components of Targeting

1. Location Targeting

This feature allows you to focus your ads on specific geographical areas where your target audience resides. By enabling location targeting, your ads will reach users whose IP addresses match the specified locations, ultimately enhancing your campaign's profitability.

2. Time Targeting

Set the days and hours during which your offer will be active. Please note that our platform operates in the PT time zone, so ensure your targeting aligns with this.

Available Presets:

• Enable all days and hours
• Enable weekdays only (Monday to Friday)
• Enable weekends only (Saturday and Sunday)
• Disable all days and hours

3. Traffic Type (for Display Campaigns only)

Choose your desired traffic source:

• Any: Traffic from both sites and apps.
• Site Only: Traffic from websites only.
• App Only: Traffic from applications only.

4. Operating Systems

Target specific operating systems that best suit your campaign.

5. Device Types

Select the types of devices you want to target, ensuring your ads are delivered to the right audience.

6. Browsers

Specify the browsers you want to target for your campaign.

7. Connection Type

Choose a connection type based on your campaign needs:

• Any: Includes both Wi-Fi/Cable and Cellular connections.
• Wi-Fi/Cable: Targets users on Wi-Fi or cable connections only.
• Cellular: Targets users on cellular connections only.

8. Carriers

This tab allows you to target specific mobile carriers to optimize your reach.

9. Country Field

Utilize this field to find all carriers available for a specified country.

Optimization Components

To maximize the effectiveness of your targeting, consider the following optimization components:

• IP Whitelisting: Ensure your ads are delivered only to trusted IP addresses. Learn more about IP Whitelisting.
• SubID Blacklisting: Prevent specific identifiers from receiving your ads. Learn how to manage SubID Blacklisting.
• Geo-Targeting: Enhance your targeting strategy by focusing on specific geographic areas. Explore Geo-Targeting.

Additional Resources

For further assistance, you may find these articles helpful:

• How to set up a Display Banner campaign
• How to track campaigns with Google Analytics
• Tokens for Display Campaigns (Banner, Native)
• What targeting features are available for advertisers?
• Creating Your First Campaign

By understanding and utilizing these targeting components, you can effectively optimize your advertising campaigns for better results.

Updated on: 05/12/2025