How to Geo-Target your campaign
Geo-targeting or location targeting employs a variety of technologies and databases used in online marketing to serve the relevant audience for you. Our intention is to provide you with 100% of the users demanded by your campaign, based on the user’s 12-digit GPS location.
Location matters for online campaigns mainly when promoting location-specific apps or offers that may be geo-blocked in certain territories. City targeting is also available on our ad platform; discuss adding this feature to your campaign with your account manager. In certain geos, you can also select specific zip codes to further refine your targeting. Exclude or include countries or cities from your campaign through EZmob’s self-serve advertiser interface.
Read our Campaign Pre-Launch Guide and Checklist or how to optimize your campaign How to Geo-Target your campaign.
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Updated on: 04/12/2025
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