Articles on: Campaign Management

How to Geo-Target your campaign

Geo-targeting, also known as location targeting, utilizes various technologies and databases in online marketing to connect you with the right audience based on their geographical location. Our goal is to provide you with 100% of the users that your campaign requires, using the user’s 12-digit GPS location for accuracy.


Geo-targeting is especially important for campaigns promoting location-specific apps or offers that might be geo-blocked in certain areas. In addition to country-level targeting, our ad platform also allows for city targeting. While you can target specific regions or cities, it's important to note that this approach can significantly limit the traffic your campaign may receive. For optimal results, broader targeting is generally recommended.


You can further refine your targeting by selecting specific zip codes in certain geographic areas. EZmob’s self-serve advertiser interface enables you to easily include or exclude specific countries, regions, or cities from your campaign.


However, when targeting countries, be aware of potential issues such as discrepancies between ad servers that may use different country mappings or outdated country databases. These discrepancies can lead to inconsistencies in how your ads are served across different platforms.


For more detailed guidance, check out our Campaign Pre-Launch Guide and Checklist or learn more about optimizing your campaign in our article on Geo-Targeting.



Updated on: 05/12/2025

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