Articles on: Conversion Tracking & Postbacks

Server-to-Server (S2S) Postback Configuration

Server-to-Server (S2S) Postback Configuration on EZmob

Implementing server-to-server (S2S) postback tracking on EZmob enhances the reliability and security of your conversion tracking. Unlike client-side pixel tracking, S2S postbacks facilitate direct communication between servers, significantly reducing dependencies on client-side browsers.

Advantages of S2S Postback Tracking

Reliability: Not affected by browser issues or ad blockers.
Security: Data is securely transmitted between servers.
Accuracy: Less prone to discrepancies compared to pixel tracking.

When to Use S2S Postback vs. Pixel Tracking

S2S Postback: Ideal for backend conversion tracking, particularly for mobile app installs or high-value transactions.
Pixel Tracking: Suitable for straightforward web-based conversions that do not necessitate backend validation.

Technical Implementation Guide

Understand S2S Postback Requirements:

Ensure your server can handle HTTPS requests.
Familiarize yourself with EZmob's postback URL structure: https://xml.qualiclicks.com/conversion?c={click_id}&value={value}

Configure Server Endpoints:

Set up an endpoint on your server to receive postback requests from EZmob. Example endpoint: https://yourserver.com/postback

Implement Conversion Data Parsing:

Parse the click_id and value parameters from incoming requests. Here’s an example in Python:

   from flask import Flask, request

   app = Flask(__name__)

   @app.route('/postback', methods=['GET'])
   def handle_postback():
       click_id = request.args.get('c')
       value = request.args.get('value')
       # Process conversion data
       return 'Success', 200

Set Up Response Handling and Error Management:

Ensure your server responds with a 200 OK status to confirm receipt.
Implement error logging for failed conversions or server issues.

Test S2S Communication:

Use tools like Postman to simulate S2S postback calls to your server.

Advanced S2S Topics

Authentication Methods: Secure your endpoint using API keys or OAuth.
Retry Logic: Implement logic to handle retries for failed postback attempts.
Batch Processing: For high-volume conversions, consider batch processing to optimize performance.

Troubleshooting

Server Connectivity: Ensure your server is accessible from external networks.
Parsing Errors: Validate incoming data formats and required parameters.
Response Handling: Monitor server logs for unexpected response codes.

Helpful Tip: Always test your S2S postback configuration in a controlled environment before going live.

Implementing S2S postback tracking with EZmob streamlines conversion tracking for advertisers, ensuring data accuracy and security. Follow the steps outlined above to configure your server endpoints and start leveraging the benefits of server-to-server communication for your campaigns.

Updated on: 04/11/2025

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Server-to-Server (S2S) Postback Configuration