Tokens for Display Campaigns (Banner, Native)

There tracking tokens can be added to tag and image based campaigns. Looking for tokens for Push and Pop campaigns? Tokens for Display Campaigns (Banner, Native)

• {pub_id} - Publisher id
• {subid} - Publisher subid
• {zone} - Publisher zone id
• {source} - Traffic source macro, set as site_{site_id} or app_{app_id}
• {request_id} - Id of the request that originated the response. Can be used for display ads conversion tracking
• {campaign} - Campaign id
• {offer} - Offer id
• {banner} - Ad id
• {query} - Publisher search keyword
• {url} - Referrer URL
• {domain} - Referrer domain
• {ip} - User IP
• {long} - Longitude of the user
• {lat} - Latitude of the user
• {user_agent} - User agent
• {os} - Operating System
• {browser} - Browser
• {device_type} - Device Type, i.e. Desktop, Mobile
• {device_brand} - Device Brand
• {ifa} - Device identifier for advertisers
• {country} - Two-letter user country (ISO 3166-2)
• {city} - User city
• {zip} - User postal code
• {carrier} - User ISP
• {site_id} - Publisher site id
• {app_id} - Publisher app id
• {app_name} - Publisher app name
• {app_bundle} - Publisher app bundle
• {app_domain} - Publisher app domain
• {app_store_url} - Publisher app store url
• {tagid} - Tag Id
• {gdpr} - GDPR policy, 0=GDPR does not apply 1=GDPR applies
• {user_consent} - User consent string
• {us_privacy} - CCPA U.S. privacy string
• {cachebuster} - Random number
• {timestamp} - Timestamp (Unix epoch time)

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Updated on: 06/12/2025