Advertiser Reports Guide

Introduction

These reports show analytics data. Columns are reflecting aggregated data based on different reporting dimensions. The data is collected in real-time and can be used for analyzing, optimization, and invoicing.

You can check the reports by each type of campaigns:

• Direct Click
• Video Ads
• Push
• Floating Push
• Popunder
• Display

Also, for each type of campaign, you can see reports by:

• Date
• Campaign
• Country

The Advertiser Reports page are split into three sections:

• Advertiser – contains data about the advertisers.
• Google Analytics – contains data pulled from Google Analytics (if it is enabled). Read more about using Google Analytics here.
• Conversion Analytics – contains data on conversion tracking. Read more about conversion tracking here.

The Advertiser report has the following columns:

Google Analytics Reports:

Conversion report:

The data in the report can be customized by using the Date and Filters:

The ‘drilldown’ icon is used to drill down into the sub-dimensions of a report:

The sub-dimensions allow a more detailed report to be accessed based on the following data:

• Hour of Day
• Country
• Browser Version
• Operating System
• Publisher
• Day of Week
• Site Domain
• Publisher Feed
• Campaign
• Offer
• Device Type

Difference Between XML and Display Reports

XML Reports provide raw data in a structured format, which can be used for more in-depth analysis and integration with other tools.

Display Reports offer a visual representation of the data, enabling easier interpretation of performance metrics.

Related Articles

• Advanced Metrics: CTR CPC CPA and ROAS
• Understanding Your Advertiser Dashboard
• Referral Performance Tracking and Payouts
• Custom Reporting and Data Analysis
• How to track campaigns with Google Analytics?

Updated on: 16/11/2025