Advertiser Reports Guide

Introduction

The Advertiser Reports provide valuable analytics data, showcasing aggregated insights based on various reporting dimensions. This data is collected in real-time and can be leveraged for analysis, optimization, and invoicing purposes.

You can view reports tailored to specific types of campaigns, including:

Direct Click
Video Ads
Push
Floating Push
Popunder
Display

Additionally, reports can be filtered by:

Date
Campaign
Country

The Advertiser Reports page is organized into three main sections:

Advertiser: This section contains data related to the advertisers.
Google Analytics: Here, you'll find data sourced from Google Analytics, provided that the integration is enabled. For more information on using Google Analytics, refer to our Advertiser Reports Guide.
Conversion Analytics: This section focuses on conversion tracking data. You can learn more about conversion tracking in our Advertiser Reports Guide.

If you notice any columns missing from your reports, ensure that they aren't hidden. Simply click on the ‘Columns’ button to access and reveal hidden columns:

The Advertiser report includes the following columns:

Google Analytics Reports:

Conversion Report:

You can customize the data in your reports using the Date and Filters options. The ‘drilldown’ icon allows you to explore sub-dimensions for a more granular view of the data. The available sub-dimensions include:

Hour of Day
Country
Browser Version
Operating System
Publisher
Day of Week
Site Domain
Publisher Feed
Campaign
Offer
Device Type

Difference Between XML and Display Reports

XML Reports provide raw data in a structured format, which is ideal for in-depth analysis and integration with other tools.

Display Reports present a visual representation of the data, making it easier to interpret performance metrics.

Updated on: 05/12/2025

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Advertiser Reports Guide

Introduction

Difference Between XML and Display Reports

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