Articles on: Campaign Management

What targeting features are available for advertisers?

At EZmob, we pride ourselves on being a tech-oriented advertising network that empowers affiliates to purchase high-converting traffic tailored to their offers. Our platform provides a range of targeting features designed to help brands and agencies effectively reach their desired audiences. Here’s an overview of the targeting options available to you:


Targeting Features


  • Operating System: Target users based on their device's operating system.
  • Geographic Targeting: Specify countries, cities, and user languages to reach the right demographic.
  • Device Types and Specific Devices: Choose the types of devices or specific models you want to target.
  • Browser and Version: Optimize your campaigns for different browsers and their versions.
  • Domains and Zones: Utilize display and native inventory by selecting specific domains and zones.
  • SubID and Publisher Feed: Leverage SubIDs and publisher feeds for enhanced tracking across all campaigns.
  • Mobile ISP and Carrier: Target users based on their mobile Internet Service Provider and carrier by geographic region.
  • Connection Type: Differentiate between traffic sources using connection types like 3G or WiFi.
  • Time-Based Targeting: Schedule your campaigns to run on specific days of the week and at particular hours.
  • IP Whitelists: Use IP whitelists to control which users can access your content.
  • Publisher and Placement Targeting: Focus your ads on selected publishers and placements for better performance.
  • Keywords: Incorporate keyword targeting to refine your audience reach.
  • Referrer Lists: Utilize referrer lists to identify and target traffic sources.
  • Apps and App Lists: Reach users based on specific apps or app categories.
  • Publisher Categories: Target ads based on publisher categories that align with your brand.
  • Ad Categories: Choose from various ad categories to match your campaign objectives.
  • Scheduling: Set specific times for your ads to run to maximize visibility.
  • Campaign Goals: Define your campaign goals to tailor your targeting for optimal results.


If you need assistance with any of these features, please consult with your account manager or reach out to us through Chat, Email, or Ticket.




Explore these features and resources to enhance your advertising campaigns on the EZmob platform!

Updated on: 05/12/2025

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