Premium Domain Targeting

EZmob is connected to over 300,000 domains, and with more than a decade of experience running thousands of pop campaigns across our inventory, we have developed advanced tools that enable contextual targeting for pop and push campaigns. Leveraging extensive data from both publishers and advertisers, we can associate various contextual data points with each domain, subID, and publisher.

This feature allows you to significantly enhance the relevance and value of the traffic you purchase, leading to improved campaign performance.

What does this mean for our clients?

This means that your campaigns will benefit from more relevant inventory, which can lead to higher conversion rates and increased sales. We have created multiple lists based on the familiar IAB taxonomy, categorized by verticals. By targeting these lists, your campaigns can access more suitable traffic sources that are likely to perform better.

How can you add domain targeting to your campaigns?

Advertisers have the option to import and upload their own domain lists through the self-serve advertiser interface. For detailed instructions on how to include domain lists in your campaign targeting, please refer to our article on Premium Domain Targeting.

If you would like access to our curated domain targeting lists that are organized by contextual filters and IAB categories, please reach out to your account manager via chat, Skype, or email.

How to target domains and apps effectively?

To optimize your display (banner) campaigns, collaborate with your account manager to identify domains that are particularly relevant to your verticals. This targeted approach will help you reach your desired audience more effectively.

Additionally, consider setting up direct click campaigns that allow you to target specific keywords. This strategy can further refine your audience targeting, ensuring that your ads are displayed to users who are actively searching for your products or services.

What domain segmentations are available?

We are continually developing new domain segments. Consult your account manager to discuss which domain attribution targeting options you would like to enable for your campaigns. Currently, we offer the following segmentations:

• All IAB top-level categories (details below)
• Converting domains
• High/low click-through domains
• Mainstream and adult domains
• Keyword-targeted domains
• Top-level country-specific domains
• And more!

What verticals are the domains segmented by?

The IAB top-level category list includes a variety of categories, allowing for precise targeting based on your campaign goals.

Related Articles

• How to add domain targeting to a campaign?
• What targeting features are available for advertisers?
• Creating Your First Campaign
• Campaign Setup Guide
• How to optimize creatives for push notification campaigns

Updated on: 06/12/2025