How to create Direct Click campaign?

Direct Click campaigns allow you to reach users who are already actively looking for related content.

With this format, the user intentionally clicks on a relevant domain or link and is redirected directly to your landing page — without banners, pop-ups, or other interruptions. Because the user initiates the action, the traffic tends to be more intentional and higher quality.

This creates a smoother user experience and typically leads to stronger engagement, better conversion rates, and more stable performance over time.

Remember, it’s important to note that adults are not permitted to be included in Direct Click campaigns or Smartlink.

How to Create a Direct Click Campaign:

1. Begin by selecting the Direct Click campaign button located on the fifth tab:

2. Fill in your campaign details, including the campaign Name, selecting a vertical, and specifying both the Total budget and Daily budget, as well as the Cost Per Click (CPC). Please note that the minimum CPC is 0.01. You can choose to allocate your daily budget evenly or maximize spending as quickly as possible:

3. Specify your targeting options, such as Operating System (OS), Country, and Connection type, among other details:

4. If applicable, input your domain list or Subsidiary list:

5. Finally, enter the Destination URL for your campaign:

Your campaign is now submitted and will be awaiting approval. Typically, it should go live within the next hour, provided that your account has a sufficient budget allocated.

Approval Process

Once your campaign is submitted, it undergoes an approval process. If your campaign is rejected, you will receive a notification detailing the reasons for the rejection. Common issues may include non-compliance with our advertising policies or insufficient targeting information. To rectify these issues, review the feedback provided, make the necessary adjustments, and resubmit your campaign for approval.

For additional insights, we encourage you to explore other Step-by-step campaign setup guides.

Related Articles

• Creating Your First Campaign
• Campaign Setup Guide
• What Targeting Features Are Available for Advertisers?
• How to Optimize Creatives for Push Notification Campaigns
• Optimization Guide for Advertisers

We hope this guide assists you in successfully creating your Direct Click campaign! For more tips and strategies, feel free to explore our related articles. Happy advertising!

Updated on: 23/02/2026