Articles on: Publishers

Which ad formats can publishers monetize with?

Publishers have the opportunity to monetize their websites or apps through a variety of ad formats. Below is a detailed overview of each format available:


  • Pop / Redirect Ads: These ads appear as pop-ups or redirect users to another page. They can effectively capture user attention, leading to higher engagement rates. For further details, please refer to our article on Pop Up and Pop Under Variations.


  • Header Bidding: This method allows multiple demand sources to bid on ad space simultaneously, maximizing revenue for publishers. It provides a more competitive environment for advertisers, ensuring that publishers get the best possible price for their inventory. Learn more about this format in our article on Choosing the Right Ad Format.


  • Banner / Interstitial Ads: These are standard ad formats that appear at the top or bottom of a webpage (banners) or take over the entire screen (interstitials). They are widely recognized and can be very effective in generating clicks. For more information, explore our resources on these formats.


  • Push Notification Audience Monetization: This format allows publishers to send targeted notifications directly to users' devices, even when they are not actively browsing the site or app. This can significantly increase engagement and drive conversions. For guidance on best practices, see our article on Human Traffic.


  • XML Integration: This advanced option allows for seamless integration of ad content through XML feeds. It provides flexibility and control over ad placements. If you're interested in this integration, you can Apply for XML Integration.


  • Search Ads: These ads appear alongside search results, targeting users based on their search queries. This format can be particularly effective in reaching users who are actively looking for specific products or services. For more details, check out our article on Monetize with Search Ads.


By leveraging these diverse ad formats, publishers can effectively monetize their platforms and enhance their overall revenue.



Updated on: 06/12/2025

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