Human Traffic

Comprehensive Traffic Monitoring

EZmob employs a variety of models to monitor traffic effectively. Here’s an overview of our key approaches:

• Self-Serve Model: Empowering advertisers to manage their campaigns independently.
• Real-Time Bidding (RTB): Enabling dynamic ad placements based on current bidding conditions.
• XML Integration: Streamlining data exchange for improved campaign management.
• Performance-Based Advertising: Focusing on cost-per-action (CPA) to maximize results.

By closely monitoring our direct and syndicated inventory, we ensure that you are only served the most relevant and authentic human users for your campaigns.

Helpful Tip: Regularly review your campaign performance to maintain optimal audience engagement.

Commitment to Safety and Transparency

At EZmob, we prioritize the safety of both publishers and advertisers. Key measures include:

• Audience Matching: Ensuring that publishers are connected to suitable audiences for their campaigns.
• Ad Placement Protection: Shielding advertisers from inappropriate placements that could harm their brand reputation.

To uphold these standards, we collaborate with industry leaders such as TheMediaTrust, Pixelate, and GeoEdge. Together, we implement rigorous measures to ensure transparency and security for all our clients.

Monitoring Tools

We utilize advanced monitoring tools that play a crucial role in overseeing our inventory and advertisements. Below is a visual representation of our monitoring process:

Our monitoring tools are designed to maintain the integrity of traffic, ensuring that your ads reach genuine human users.

Real-World Impact

One of our clients, a leading e-commerce brand, experienced a significant increase in conversion rates after integrating EZmob's human traffic monitoring. By filtering out non-genuine users, their campaigns achieved a 30% higher engagement rate, demonstrating the effectiveness of our monitoring solutions.

By partnering with EZmob, you can trust that your advertising efforts are backed by a robust system dedicated to delivering genuine human traffic while maintaining the safety of your campaigns.

Related Articles

• Advanced Metrics: CTR CPC CPA and ROAS
• Campaign Performance Tracking
• Optimization Guide for Advertisers
• Getting Started & Account Setup
• Why were my creatives rejected?

Updated on: 03/02/2026