Why is my campaign not receiving traffic?

Most campaigns that get no traffic have one of a few causes: a bid below the minimum for your countries, creatives still in review or rejected, a budget or daily cap that is used up, or targeting that is too narrow. Work through the checks below.


Checks


  1. Bid. Open Campaigns → Edit Campaign → Targeting and look at the bid hints (Min, Avg, Rec). A bid at Min may get limited reach. When you target several countries, the minimum bid of the strictest (highest) tier applies.
  2. Creative review. In the Campaigns list, the Status column shows your creatives as Approved, Pending (waiting for review) or Rejected. Only approved creatives serve. Click a rejected status to see the reason, update the creative and save; it goes back to review.
  3. Creative scan. Creatives and landing pages are scanned automatically. A creative with scan Issues stops getting traffic. Use a clean landing page URL.
  4. Budget and daily cap. Check Total Budget and Daily Cap in Budget Settings. If either is reached, the campaign stops spending until you raise it (or until the next day for the daily cap).
  5. Balance. Make sure your account has funds, especially before weekends.
  6. Targeting. Many restrictions at once (few countries, devices, hours in Ad Schedule, a whitelist of IPs, domains or SubIDs) can leave too little inventory. Compare your targeting with the volumes on the Inventory page.
  7. Frequency cap. A low Frequency Cap (1–100 per IP) limits reach. Raise it or remove it if volume is low.


Still no traffic?


  • Check Metrics → Reports for impressions and Win Rate. Impressions with no clicks usually means the creative needs work, not that traffic is missing.
  • Contact support@ezmob.com with the campaign ID.


Screenshots


  • Screenshot: Campaigns list, Status column with Pending and Rejected creatives
  • Screenshot: Targeting step, bid field with Min / Avg / Rec hints



Updated on: 26/09/2026

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