Articles on: Publishers

Frequently Asked Questions (Publishers FAQ)

What are requirements for becoming premium VIP publisher?

The website must adhere to the EZmob quality policy with an emphasis on non iframe, bots or VPN browser traffic.
The higher the traffic quality will be - the higher demand and eCPM for it will be.
Significant traffic amount (minimum 100,000 visitors per day) is required.


What is the pricing?

Our method is completely risk-free. Ezmob does not demand a volume commitment before demonstrating the possibility for revenue development. Taking a revenue sharing commission is how we make money.

What's EZmob's minimum withdrawal for publishers ?

Our minimum withdrawal for our publishers is 100$, once reached you'll be eligible for payments going forward.

How are payments made?

Publishers are paid in US dollars via Wire transfer, PayPal and a variety of other payment methods. Reach out to your account manager.

Premium VIP Publishers - Weekly Payments each and every week for the previous week's activity, all you need to do is to prepare an invoice and contact your account manager

Regular Publishers - After the first 30 day period has ended, you will get your first payment. You'll get your January revenue toward the beginning of February, for example. Then there's the revenue from February, which comes in around the beginning of March, and so on. If the $100 minimum is not met, profits will be carried over to the next month until they reach $100 and are paid out.

How can I calculate approximate monthly revenue with Ezmob monetization?

We constantly recommend that our publishers do a test period to see results. This is the most efficient method of determining how much our solutions can boost your ad income. Each website is unique, and ad income is determined by parameters such as total monthly visits, web traffic geolocations, the number of pages per visit a user scrolls through, visit length, and many more.

What ad revenue increase you can guarantee?

We connect you to a variety of buyers who yo've not had experience with in the past or that you're willing to revisit. Please make sure to communicate your needs with your account manager once some data has been aggregated. By combining our ad formats and programmatic platform we are bound to surpass your expecations.

The better and more impressive the traffic quality will be = The higher ad revenue you will get

What's the average CPM?

Because our solutions use a header bidding auction, we can't forecast the average eCPM with any certainty. The highest bidder wins and earns the highest CPM with our system, as buyers decide the price for particular impressions. Keep in mind that the pricing might vary depending on a variety of factors, including traffic quality, user quality, geolocations, ad placement, and the topic of your website .

To learn about our combos and how much CPM you can make for your personal traffic please ping your EZmob account manager at

Can I monetize an adult website ?

Yes. Please make sure to adhere to our content policy and monetize adult traffic with adult tagged placement tags. Publishers that will attempt to monetize adult inventory with mainstream tags will face a platform ban.

Our Solution

What does integration process looks like

Register at as Publisher or Advertiser Confirm your email. Receive login details to access Ezmob dashboard.
Drag and drop our ad tags in your code via 'GET PLACEMENT' - Learn how

How long is the test period?

Ads begin to show in 10 minutes but please note that according to our ad server algorithm we need minimum
5k traffic requests per day for full 3-4 days to see the traffic quality and it's match with our premium demand and to fully test and optimize the eCPM to the highest level, results will not fully appear to their best potential after only few hours or 1 day, we need patience to let us work on your traffic to give it the best results we can. We've put up a guide on how to improve you results from the beginning here

Can I use Ezmob pop-under ads simultaneously with other pop-under networks?

Yes, but if you want to use the pop-under of another AD network together with EZmob, this might cause your rate and total revenue to drop.

We strictly recommend placing our code above all other networks’ ad tags to get the maximum revenue.

Do you monetize apps?

Yes. Please contact us for more information about app monetization

We my site loading speed be affected by your ads?

No. Our solutions won't affect loading speed, as Ezmob has a one second timeout by default and normally the auction ends within 200ms.


'Unrecognized Pubpoint'

No worries there It's not an error, it's a default notification from our ad tag for the first 5-10 minutes (maximum) while our ad tag that you've integrated in your code is pending a connection to our backend server to start and show ads.

Are Ezmob solutions Better Ads compliant?

Yes. We only recommend ad placements that are compliant with the Better Ads Standards.

How do I know which ad formats are best for my website?

For both desktop and mobile, we recommend selecting ad locations with the maximum visibility. Pop,Interstitial and inpage are our strongest ad formats (for desktop and mobile), which can help you increase your ad income even more.
You can take a look at our full list of ad formats and their example tags
Please feel free to contact our team for a free consultation on the optimal ad types for your website.

What if I don't like the ads displayed on my website?

Please take a screenshot of an ad, copy URL address and a redirect path (if possible, we recommend use redirect path Google Chrome extension to trace all way from click to ad) and send your dedicated account manager all data along with time code and we will exclude that advertising from your site !

Do you refresh the ads?

Yes. Clever bid optimization is a clever ad refresh solution we've created. If the following conditions are met, the ad will be refreshed:
For 30-40 seconds, the banner ad was visible.
The next buyer bids higher than the average eCPM, preventing the average eCPM from decreasing.
Ezmobs rotator can boost overall income for a certain ad spot by 10% to 20%.
Advertisers benefit as well, because the CTR of the updated banner is generally greater than the original. For both publishers and marketers, it's a win-win situation.

Do you work directly with advertisers?

Yes. We work with a lot of direct advertisers, but our demand also connected to OpenRTB connecting multiple SSP platforms to a header bidding solution. If you're an advertiser, please contact us here


Why I see zero revenue on 'My Reports' ?

There can be multiple reasons of why you are not seeing revenues in your publisher report :

Low Traffic Volume

Usually our ad server algorithm requires minimum of 5000 requests to start sending traffic to real profitable advertisers and not just test campaigns.

Anything below that might not be sent to advertisers with high bids and high CPM.

Targeting Mismatch

If you are sending traffic from country, browser, operating system that we have no available demand for, revenues will be zero.
To understand if your traffic matches EZmob's high quality advertisers targeting combos please contact your account manager at

Bad Traffic Quality

If your traffic contains bots, iframes, mismatches between user agent IP and click IP or in general "Low TQ" traffic as scanned by our trusted Invalid traffic partner Cleartrust, it will be filtered out and not be translated to revenue in our publishers report.


To get the best monetization results for your traffic we need at least full 3-4 days to see the traffic quality and it's match with our premium demand and to fully test and optimize the eCPM and overall performance to the highest level, results will not fully appear to their best potential after only few hours or 1 day,
we need patience to let us work on your traffic to give it the best results we can.

How will I be able to monitor results from EZmob ads on my site?

After your website has been confirmed, you will receive your Setup ad reporting system login information. You'll be able to monitor and track how much ad income your site generates based on ad requests, impressions, average eCPM, fill rates, and real-time information for the previous 30 minutes after your test is live.

How often is the data updated on 'My Reports' ?

Our reports are according to PST timezone but our data updates every 2 hours from 10AM UTC till Midnight UTC

Related articles:
Publisher: Getting Started
How to add the tags to your website
Pop Up and Pop Under Variations

Updated on: 31/12/2023

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