Articles on: General Info & Policy

Frequently Asked Questions (Publishers FAQ)

What is EZmob about?

Ezmob is a revenue-generating platform for publishers. We've built a portfolio of in-house programmatic monetization technologies to assist publishers in increasing their ad income.

How is Ezmob different from Google Adsense?

The key difference between our service and Google AdSense is that we link publishers with more than 150 buyers, using header bidding technology. The addition of numerous premium buyers increases competition for the same ad impression, forcing purchasers to raise their rates. In the end, the publisher earns more money from competitive advertising.

What are requirements for becoming approved publisher?

The website must adhere to the EZmob quality policy.
Significant traffic (100,000+ visitors per month) is required.
You must consent to insert our ads.txt onto your website. (for display placements)

How can I monetize my website or app?

Just fill out the form and enter your website's URL and contact information, and we'll get in touch with you to discuss the next stages and monetization options.


What is the pricing?

Our method is completely risk-free. Ezmob does not demand a volume commitment before demonstrating the possibility for revenue development. Taking a revenue sharing commission is how we make money.

How are payments made?

Publishers are paid in US dollars via Wire transfer, PayPal and a variety of other payment methods. Reach out to your account manager. After the first 30 day period has ended, you will get your first payment. You'll get your January revenue toward the beginning of February, for example. Then there's the revenue from February, which comes in around the beginning of March, and so on. If the $500 minimum is not met, profits will be carried over to the next month until they reach $500 and are paid out.


How can I calculate approximate monthly revenue with Ezmob monetization?

We constantly recommend that our publishers do a test period to see results. This is the most efficient method of determining how much our solutions can boost your ad income. Each website is unique, and ad income is determined by parameters such as total monthly visits, web traffic geolocations, the number of pages per visit a user scrolls through, visit length, and many more.

What ad revenue increase you can guarantee?

We connect you to a variety of buyers who yo've not had experience with in the past or that you're willing to revisit. Please make sure to communicate your needs with your account manager once some data has been aggregated. By combining our ad formats and programmatic platform we are bound to surpass your expecations.

What's the average CPM?

Because our solutions use a header bidding auction, we can't forecast the average eCPM with any certainty. The highest bidder wins and earns the highest CPM with our system, as buyers decide the price for particular impressions. Keep in mind that the pricing might vary depending on a variety of factors, including traffic, user quality, geolocations, ad placement, and the topic of your website. We recommend that you do your own test to view the findings for yourself; it will not cost you anything!

Our Solution

What does integration process looks like

Register at as Publisher or Advertiser Confirm your email. Receive login details to access Ezmob dashboard.
Create the ads.txt using following article
Apply for programmatic integration or pick up tags via EZmob's Self-Serve Publisher platform
We contact you to agree on the ad placements and sizes you'd like to run on your website
Receive the ad codes by email or get them from SSP and implement them through your ad server, or directly through your website

How long is the test period?

Ads begin to show in 10 minutes. But It takes two to four weeks to obtain ideal results, but we recommend a four-week test so that we can add the bulk of the SSPs and maximum amount of direct publishers. We've put up a guide on how to improve you results from the beginning here

Can I run multiple ad provider companies through my site?

Yes. If you're unsure about how much traffic you'd like to monetize with us we suggest you run a test, then analyze and compare the results.

Do you monetize apps?

Yes. Please contact us for more information about app monetization

We my site loading speed be affected by your ads?

No. Our solutions won't affect loading speed, as Ezmob has a one second timeout by default and normally the auction ends within 200ms.


Are Ezmob solutions Better Ads compliant?

Yes. We only recommend ad placements that are compliant with the Better Ads Standards.

How do I know which ad formats are best for my website?

For both desktop and mobile, we recommend selecting ad locations with the maximum visibility. Sticky and anchor ad formats (for desktop and mobile) are also available in Ezmob solutions, which can help you increase your ad income even more. Here you'll find a list of all of our ad formats.
Please feel free to contact our team for a free consultation on the optimal ad types for your website.

What if I don't like the ads displayed on my website?

Please take a screenshot of an ad, copy URL address and a redirect path (if possible, we recommend use redirect path Google Chrome extension to trace all way from click to ad) and send all data along with time code to us and we will exclude that advertising from your site.

Do you refresh the ads?

Yes. Clever bid optimization is a clever ad refresh solution we've created. If the following conditions are met, the ad will be refreshed:
For 30-40 seconds, the banner ad was visible.
The next buyer bids higher than the average eCPM, preventing the average eCPM from decreasing.
Ezmobs rotator can boost overall income for a certain ad spot by 10% to 20%.
Advertisers benefit as well, because the CTR of the updated banner is generally greater than the original. For both publishers and marketers, it's a win-win situation.

Do you work directly with advertisers?

Yes. We work with a lot of direct advertisers, but our demand also connected to OpenRTB connecting multiple SSP platforms to a header bidding solution. If you're an advertiser, please contact us here

What is ads.txt?

Ezmob's ads.txt must be included on all of our programmatic publishers' websites. "Ads.txt, or Authorized Digital Sellers, is a sort of ad fraud aimed to prevent domain theft or alleged domain hijacking. Ads.txt makes the publisher's ad inventory more transparent by revealing where impressions are acquired and resold." Here's a link to our ads.txt instructions.


How will I be able to monitor results from EZmob ads on my site?

After your website has been confirmed, you will receive your Setup ad reporting system login information. You'll be able to monitor and track how much ad income your site generates based on ad requests, impressions, average eCPM, fill rates, and real-time information for the previous 30 minutes after your test is live.

Related articles:
Publisher: Getting Started
How to add the tags to your website
Header bidding monetization with EZmob
Pop Up and Pop Under Variations

Updated on: 14/09/2022

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