Pop Up and Pop Under Variations

Introduction

Understanding the differences between Pop Up and Pop Under ads is essential for maximizing ad performance on the EZmob platform. This article will detail the specifics of each ad format and guide you on how to modify your EZmob tag to seamlessly switch between them.

What are Pop Up and Pop Under Ads?

Pop Up and Pop Under ads are two effective ad formats that can significantly enhance your monetization strategy. Here’s a concise overview of each:

• Pop Up Ads: These ads open in a new window on top of the main browser window, capturing immediate attention from users.
• Pop Under Ads: These ads open in a new window behind the current browser window, making them visible once the user closes or minimizes their active window.

For a deeper understanding, check out our detailed articles:

• Pop Up Ads
• Pop Under Ads

Modifying the EZmob Tag

When you create a Pop placement from the publisher dashboard, a default Pop Up tag will be generated. Here’s the code snippet you will receive:

<!-- START Ezmob TAG -->
<script>
window.adk_pdisp = {
'h' : 'xml.ezmob.com', 
'f' : _ZONE_ID_,
'a' : '_AUTH_CODE_',
'ps' : [1],
'cin' : 4,
's' : '',
'q' : [],
't' : 1
};
</script>
<script src='//static.ezmob.com/tabu/display.js'></script>
<!-- END Ezmob TAG -->

To switch from a Pop Up to a Pop Under ad, you need to add 'op': {'chrome': 'tabu'} after the 't':1 line. Be sure to include a comma at the end of the 't':1 line.

The modified Pop Under tag will look like this:

<!-- START Ezmob TAG -->
<script>
window.adk_pdisp = {
'h' : 'xml.ezmob.com', 
'f' : _ZONE_ID_,
'a' : '_AUTH_CODE_',
'ps' : [1],
'cin' : 4,
's' : '',
'q' : [],
't' : 1,
'op': {'chrome': 'tabu'}
};
</script>
<script src='//static.ezmob.com/tabu/display.js'></script>
<!-- END Ezmob TAG -->

Are your pop-under ads compatible with https/ssl?

Our ad format codes, including pop-under, are fully compatible with both HTTP and HTTPS protocols. This means you can confidently implement pop-under ads on your website without worrying about security issues. To ensure seamless integration, we recommend that you copy and paste the ad code directly into your site without making any modifications.

If you need to customize the ad experience, consider using macros within the ad code. Macros allow you to dynamically insert specific parameters, enhancing targeting and performance while maintaining compatibility with both protocols. Remember, keeping the original structure of the ad code intact is crucial for optimal functionality. If you have further questions or require assistance, feel free to explore our related articles below for more detailed guidance.

Can I use EZmob pop-under ads simultaneously with other pop-under networks?

Yes, you can use EZmob pop-under ads simultaneously with ads from other networks. However, it is important to keep in mind that running multiple ad networks at the same time may lead to a decrease in your overall revenue and the performance of your ads. This is primarily because having several ads competing for attention can slow down your website, negatively impacting user experience and engagement.

Quick Tips

If you have any questions or need further assistance, please reach out to your account manager or contact our support team.

By following these guidelines, you can easily switch between Pop Up and Pop Under ads, ensuring optimal performance for your advertising campaigns on the EZmob platform.

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Updated on: 03/06/2026