Articles on: Campaign Management

Reporting API

To read more about EZmob's Campaign API - How to create Direct Click campaign?

EZmob's Reporting API allows clients to export certain reports in real-time to their hosted database or BI solutions.

Reporting Dimensions

date: Date
hourOfDay: Hour of Day
dayOfWeek: Day of Week
month: Month
publisher: Publisher Name
feed: Publisher Feed Name
pubsubid: SubID
source_pubsubid: Source SubID
site_domain: Site Site
campaign: Campaign Name
offer: Offer Name
banner: Banner Banner
keyword2: Matched Keyword
match_type: Match Type
goal: Goal Name
country: Country
state: State
browser_type: Browser Type
browser_version: Browser Version
os_type: OS
device_type: Device Type
device_brand: Device Brand

Reporting Filters

Id: Name
date!: Date
campaign: Campaign
campaign_type: Campaign Type
push_traffic_type: Push Traffic Type
offer: Offer
country: Country

Reporting Metrics

The metrics provided across all reports are:

adv_responses: Advertiser Ad Responses
adv_impressions: Advertiser Impressions
adv_win_rate: Advertiser Win Rate
adv_clicks: Advertiser Clicks
adv_cost: Advertiser Cost
adv_conversions: Analytics Goals Conversions
adv_value: Analytics Goals Value
adv_target_value: Analytics Goals Target Cost
adv_cpc: Advertiser CPC
adv_epc: Advertiser EPC
adv_cpa: Advertiser CPA
adv_position_avg: Advertiser Position
adv_ctr: Advertiser CTR
adv_ctr_imp: Advertiser CTR by Impressions
adv_conv_rate: Advertiser CR
adv_newvisits: Google Analytics New Visits
adv_visits: Google Analytics Visits
adv_pageviews: Google Analytics Pageviews
adv_goalsvalue: Google Analytics Goals Value
adv_goalscount: Google Analytics Goals Count
adv_trafficvalue: Google Analytics Target Cost
adv_bounces: Google Analytics Bounces
adv_visit_duration: Google Analytics Visit Duration
adv_discrepancy: Google Analytics Discrepancy
adv_discrepancy_percent: Google Analytics Discrepancy, %
adv_visit_duration_avg: Google Analytics Avg. Visit Duration
adv_page_depth_avg: Google Analytics Avg. Page Depth
adv_bounce_rate: Google Analytics Bounce Rate
adv_cpv: Google Analytics CPV

Accessing the Reporting API Documentation

To access our reporting API documentation:

Log in to your advertiser account.
Click the manage campaigns button at the top.
Create an API token and ensure it is approved. If you need assistance, please contact Roy to make the token live.
Click the API Docs button on the top right-hand corner of the campaign manager interface.

Relevant articles:

EZmob Campaign API

Premium Domain Targeting

How to set up a Display Banner campaign

How to track campaigns with Google Analytics?

Tokens for Display Campaigns (Banner, Native)

Understand your reporting metrics

Updated on: 04/12/2025

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