Articles on: Conversion Tracking & Postbacks

Google Analytics Integration for Campaign Tracking

Google Analytics Integration for Campaign Tracking


Integrating Google Analytics (GA) with your EZmob campaigns allows for comprehensive conversion tracking, audience analysis, and effective attribution modeling. This integration enhances EZmob's native tracking features, providing advertisers with a clearer understanding of their campaign performance.



Setting Up UTM Parameters in Campaign URLs


To effectively track your campaign's performance in Google Analytics, you need to set up UTM parameters in your campaign URLs.


  1. Log in to your EZmob account and navigate to your campaign settings at Campaigns.
  2. Select the campaign you wish to integrate with Google Analytics.
  3. In the campaign settings, locate the URL or Landing Page field.
  4. Append UTM parameters to the end of your URL using the template below. Replace the placeholder text with your specific campaign information:


   https://yourwebsite.com/?utm_source=ezmob&utm_medium=cpc&utm_campaign=[campaign_name]&utm_content=[ad_content]&utm_term=[keywords]


ADK ADV: Edit Campaign Destination URL Settings


| Ensure each parameter is correctly filled to correspond with your campaign details for accurate tracking. |



Configuring Google Analytics Goals


To track conversions effectively, you need to configure goals in Google Analytics.


  1. Sign in to your Google Analytics account and select the property associated with your campaign.
  2. Navigate to Admin > Goals > + New Goal.
  3. Choose a template or custom setup for tracking conversions (e.g., destination, duration, event).
  4. Follow the on-screen instructions to define your goal details, ensuring the destination URL matches the one used in your campaign.


EZ NEW ADV: Conversion Tracking Setup Interface


|| For accurate conversion tracking, ensure the goal details in GA match the expected outcomes of your EZmob campaign. ||



Creating Custom Dimensions for EZmob Data


To gain deeper insights, create custom dimensions in Google Analytics.


  1. In GA, navigate to Admin > Custom Definitions > Custom Dimensions.
  2. Click on + New Custom Dimension and name it (e.g., "Campaign Name").
  3. Set the scope to Hit and save.
  4. Repeat for any additional EZmob data you wish to track (e.g., "Ad Content", "Keywords").


ADK ADV: Dimension Selection Filter Interface



Setting Up Conversion Import from GA to EZmob


Link your Google Analytics goals to EZmob for seamless conversion imports.


  1. Within your EZmob dashboard, navigate to Postbacks.
  2. Select New Postback and choose Google Analytics as the source.
  3. Follow the prompts to link your GA account and select the goals you wish to import as conversions.


EZ NEW ADV: Conversion Tracking Setup Interface


||| Ensure your GA account is properly linked and that the selected goals accurately reflect your campaign objectives. |||



Validating Tracking Accuracy


After completing the setup, monitor both EZmob and GA reporting to ensure data consistency. Look for discrepancies in:


  • Conversion counts
  • Click-through rates
  • Audience demographics


Adjust settings as necessary to resolve any inconsistencies.



Troubleshooting


If you encounter issues, consider the following:


  • Tracking Discrepancies: Ensure UTM parameters match across all platforms and that GA goals are configured correctly.
  • Goal Configuration Issues: Verify that the goal setup in GA matches the intended conversions of your EZmob campaign.
  • Data Import Problems: Ensure the correct GA property is linked and that goals are accurately selected for import in EZmob.



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By following these steps, you can effectively integrate Google Analytics with your EZmob campaigns, enabling you to track conversions and analyze campaign performance with greater precision. If you have any questions or need further assistance, feel free to reach out to our support team!




Updated on: 04/11/2025

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