Articles on: Campaign Management

How to setup 3rd Party Tags?

How to Set Up 3rd Party Tags


Setting up 3rd party tags is essential for tracking user interactions and enhancing your marketing efforts. This process allows you to integrate various analytics and advertising tools into your platform, providing valuable insights into user behavior.


Step-by-Step Guide


  1. Access the Tag Management Section
  • Navigate to the Tag Management section in your dashboard.
  • You can find this by going to the main menu and selecting Settings > Tags.


  1. Add a New Tag
  • Click on the Add Tag button.
  • A form will appear where you can enter the details for the tag.


  1. Configure the Tag Settings
  • Fill in the required fields:
    • Tag Name: Give your tag a descriptive name.
    • Tag Type: Choose the type of tag you want to implement (e.g., Google Analytics, Facebook Pixel).
    • Tag Code: Paste the code snippet provided by the 3rd party service.
  • Ensure the code is correctly formatted, as errors may prevent the tag from functioning properly.


  1. Set Triggering Conditions
  • Specify when you want the tag to fire. You can set conditions based on events such as page views, clicks, or form submissions.
  • For example, if you want a tag to fire on a specific page, select the relevant page URL.


  1. Save Your Changes
  • Once you have completed the configuration, click Save to store your settings.
  • It’s important to review your settings to ensure everything is correct.



Testing Your Tags


After setting up your tags, it's crucial to test them to ensure they are working as intended.


  • Use tools like Google Tag Assistant or Facebook Pixel Helper to verify if your tags are firing correctly.
  • Check your analytics dashboard to confirm data is being recorded accurately.


Helpful Tip: Regularly audit your tags to remove any that are no longer in use, keeping your setup clean and efficient.



Troubleshooting Common Issues


If you encounter issues with your tags not firing:

  • Double-check the tag code for errors.
  • Ensure that the triggering conditions you set are accurate.
  • Verify that there are no ad blockers interfering with the tags.




Updated on: 04/12/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!