Articles on: Campaign Management

How to setup 3rd Party Tags?

Setting up 3rd party tags is a crucial step for onboarding JavaScript tags within your banner ad formats and effectively serving them across websites on the EZmob platform. This integration allows you to track user interactions and enhance your marketing strategies by utilizing various analytics and advertising tools.


Step-by-Step Guide


  1. Access the Banner Campaigns Section
  • Start by navigating to the Banner Campaigns section in your dashboard.
  • To do this, go to the main menu and select Campaigns > Create New Campaign.


  1. Set Up Your Campaign
  • Enter the necessary details for your campaign, including targeting options that align with your audience.
  • Select JS Banner Creative as the format to include your 3rd party tags.


  1. Add a New Tag
  • Within your campaign setup, look for the Add Tag option.
  • A form will appear where you can input the tag details.


  1. Configure the Tag Settings
  • Complete the required fields:
    • Tag Name: Provide a descriptive name for your tag.
    • Tag Type: Choose the appropriate type of tag you wish to implement (e.g., Google Analytics, Facebook Pixel).
    • Tag Code: Insert the code snippet provided by the third-party service.
  • Make sure the code is correctly formatted to prevent any functionality issues.


  1. Set Triggering Conditions
  • Define when you want the tag to activate. You can set conditions based on user interactions such as clicks or specific page views.
  • For instance, if you want a tag to activate on a particular action, select the relevant event.


  1. Review and Save Your Changes
  • After completing the configuration, click Save to store your settings.
  • It’s essential to review your settings to ensure accuracy before proceeding.



Testing Your Tags


Once your tags are set up, it's important to test them to confirm they are functioning correctly.


  • Utilize tools like Google Tag Assistant or Facebook Pixel Helper to check if your tags are firing as intended.
  • Monitor your analytics dashboard to ensure data is being captured accurately.


Helpful Tip: Regularly audit your tags to remove any that are no longer in use, ensuring your setup remains organized and efficient.



Ad Quality Assurance


At EZmob, we take ad quality seriously. All ads are manually and automatically verified to ensure compliance with our guidelines. We do not approve any malicious ads that could harm user experience or violate our standards.



Troubleshooting Common Issues


If you experience problems with your tags not firing:

  • Double-check the tag code for any formatting errors.
  • Ensure that the triggering conditions you set are accurate.
  • Verify that no ad blockers are interfering with the tag functionality.




Updated on: 05/12/2025

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