Get started with campaign automation

Read our pre-launch campaign guide or how to optimize your campaign here.

EZmob advertiser interface allows you to enable changes upon your campaigns automatically with a few easy configurations that happen across a single campaign.

To enable automation on your campaigns, follow the following steps:

login to the advertiser interface

Click the Manage Campaigns button at the top

Click below the ‘Campaigns’ tab to view all campagins

Pick one of your existing campaigns and click edit :pencil:

scroll to the bottom of the form and expand the ‘TQ & analytics’ tab



Click the Show Conversion Tracking button



upon switching on the ‘Use New Bid Optimization’ toggle a few input values will be available, consider these your KPIs to keep subIDs or placements trafficking your campaigns. Enter the minimum click amount that will be tested per each subID, the minimum conversion amount for each placement or blacklist according to clicks.



Min subid clicks for optimization? Number of clicks that will be tested with Default bid. After that each subid will be bidding optimized bid
Min subid conversions for optimization? Number of conversions that will be tested with Default bid. After that each subid will be bidding optimized bid
Min subid clicks for blacklisting? Number of clicks that will be tested with Default bid. If a specific subid didn't produce any conversions it gets blacklisted


Looking to automate further with Campaign API? read more

Relevant articles:

How can I fund my account?
Premium Domain Targeting
How to set up a Display Banner campaign
How to track campaigns with Google Analytics?
Tokens for Display Campaigns (Banner, Native)

Updated on: 14/09/2022