Articles on: Campaign Management

Campaign Pre-Launch Guide and Checklist

Campaign Pre-Launch Guide and Checklist


Launching your campaign effectively is crucial for optimizing your SubIDs and maximizing your return on investment (ROI). To ensure a successful start, please consider the following key steps for each campaign you set up:


1. Set Up Conversion Tracking

To enable automation and access performance results through our reports, it's essential to integrate pixel tracking. This integration allows our team to consult and implement adjustments according to your key performance indicators (KPIs) throughout your campaign. For detailed guidance on setting up conversion tracking, click Campaign Pre-Launch Guide and Checklist.


2. Align Your Daily Budget with Your Bid

Your daily budget should reflect your bidding strategy and the competitiveness of the inventory relevant to your campaign's targeting. If the cost per click (CPC) is high due to market competition, ensure that your daily budget is sufficient to achieve your conversion objectives.


3. Consult with Our Team

Don't hesitate to reach out to our team via email or chat. Share your campaign goals and expected returns, and we will provide guidance and leverage our expertise in real time to help steer your campaign in the right direction.


4. Utilize Campaign MACROS for Reporting

To enhance your reporting capabilities, consider appending MACROS to your campaign URLs. This will allow you to utilize our data within your own reporting framework. For more information on campaign MACROS, please visit Campaign Pre-Launch Guide and Checklist.


5. Apply Campaign Targeting

For campaigns targeting specific demographics—such as a single country and multiple operating systems—it is advisable to create separate campaigns for each operating system. This granular approach facilitates better SUBID reporting and enables you to analyze performance at the campaign level rather than across multiple campaigns.


6. Name Your Campaign Intuitively

Choose a clear and descriptive name for your campaign that reflects its targeting parameters, campaign ID, or other relevant identifiers. This practice will help you quickly differentiate between campaigns when navigating our reporting interface.


Once your campaign is live, continue your journey by reviewing our Campaign Pre-Launch Guide and Checklist or the Optimization Guide for Advertisers. You can also explore step-by-step guides for setting up various ad formats here.


Updated on: 01/12/2025

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