Articles on: Campaign Management

Why is my campaign not receiving traffic?

When running a campaign on EZmob, it's important to understand that we operate as an advertising network where advertisers compete for traffic. The higher your bid, especially in areas with minimal traffic, the more likely you are to achieve greater visibility and engagement. If your campaign is not receiving traffic, several factors could be influencing its performance, which we will explore below.


  • Bid - Often, campaigns receive a sufficient amount of ad responses, but if your bid is too low, you may not be able to win those responses. Increasing your bid can typically resolve this issue and enhance your campaign's visibility.


  • Campaign performance - If the click-through rate (CTR) of your creatives is low, your campaign may be prioritized lower since it is not generating revenue for our publishers. To address this, consider improving your campaign creatives and adding more variations to optimize effectively.


  • Malware / safe browsing breach - We monitor all campaigns closely and automatically scan them to detect any malware or breaches of our and our partners' creative guidelines. If any creative is flagged, it will immediately stop receiving traffic, which can significantly limit your campaign. To ensure smooth operation, please use fresh links that are not flagged.


  • Balance - It's essential to maintain a sufficient balance in your account, especially before weekends, to keep your campaigns live and running at all times.


  • Campaign limits - Be mindful of your campaign budget and daily cap, as either may run out depending on your campaign's spend and pace. Regularly review your reports and adjust your campaign limits accordingly to maintain optimal performance.


  • Campaign settings - Ensure that you do not restrict the Clicks/Views input to "1," as this will block your campaign from receiving any traffic. It is advisable to leave this field blank and utilize the daily cap field instead. If you have questions, feel free to consult with our team members.


  • Report Insights - If your campaign is live but not receiving clicks, it may appear that it isn't getting traffic. However, analyzing the reports can often shed light on the situation. Reviewing the data can help determine if adjustments are necessary to improve engagement.




Updated on: 05/12/2025

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