Understanding Campaign Statuses

Understanding Campaign Statuses on EZmob

When managing digital campaigns on EZmob, understanding the various campaign statuses is essential for effective ad delivery and performance. This guide offers a clear overview of each status, instructions on modifying them, and their significance in your campaign's lifecycle.

Campaign Statuses Explained

Active/Enabled

• Current Status: Campaigns are actively running and serving ads.
• How to Activate:

1. Select your campaign.
2. Click on the 'Action' dropdown.
3. Choose 'Enable'.

![Enable Option Screenshot]

Paused/Disabled

• Current Status: Campaigns are temporarily halted and not serving ads but can be resumed at any time.
• How to Pause:

1. Select your campaign.
2. Click on the 'Action' dropdown.
3. Select 'Pause'.

![Pause Option Screenshot]

Pending

• Current Status: Campaigns are awaiting approval or review after creation or modification.
• Note: Review times can vary. No action is needed from the advertiser during this status.

Deleted

• Current Status: Campaigns are permanently removed and cannot be recovered.
• How to Delete:

1. Select your campaign.
2. Click on the 'Action' dropdown.
3. Choose 'Delete'.

![Delete Option Screenshot]

Status Changes and Performance Tracking

• Active/Enabled campaigns will generate impressions and clicks, affecting your balance and performance metrics.
• Paused/Disabled campaigns stop all ad delivery but retain historical performance data for future reference.
• Pending campaigns do not deliver ads, so no performance data is generated during this period.
• Deleted campaigns are removed from your view, but historical performance data prior to deletion remains accessible in reports.

Troubleshooting and Notifications

• Unexpected Pausing: Campaigns can be automatically paused due to budget constraints or compliance issues. Check your email for notifications or contact support if needed.
• Approval Delays: If a campaign remains in Pending status longer than anticipated, review the content for compliance or reach out to support.
• Reactivation: Deleted campaigns cannot be reactivated. A new campaign must be created.

Best Practices for Status Management

• Regularly check your campaign statuses for optimal performance management.
• Use the 'Pause' feature for temporary adjustments instead of deleting a campaign.
• Monitor your email for notifications regarding status changes and approval updates.

For further assistance or more information on managing your campaigns, visit the Help Center or contact our support team.

Related Articles

• Campaign Overview and Management Interface
• Creating Your First Campaign
• Campaign Details Modal - Deep Dive Analysis
• Campaign Performance Tracking
• How to update campaign status?

Updated on: 04/11/2025