Understanding Campaign Statuses

Understanding Campaign Statuses on EZmob

When managing digital campaigns on EZmob, understanding the various campaign statuses is essential for effective ad delivery and performance. This guide offers a clear overview of each status, instructions on modifying them, and their significance in your campaign's lifecycle.

Campaign Statuses Explained

Active/Enabled

Current Status: Campaigns are actively running and serving ads.
How to Activate:

Select your campaign.
Click on the 'Action' dropdown.
Choose 'Enable'.

Paused/Disabled

Current Status: Campaigns are temporarily halted and not serving ads but can be resumed at any time.
How to Pause:

Select your campaign.
Click on the 'Action' dropdown.
Select 'Pause'.

Pending

Current Status: Campaigns are awaiting approval or review after creation or modification.
Note: Review times can vary. No action is needed from the advertiser during this status.

Deleted

Current Status: Campaigns are permanently removed and cannot be recovered.
How to Delete:

Select your campaign.
Click on the 'Action' dropdown.
Choose 'Delete'.

Status Changes and Performance Tracking

Active/Enabled campaigns will generate impressions and clicks, affecting your balance and performance metrics.
Paused/Disabled campaigns stop all ad delivery but retain historical performance data for future reference.
Pending campaigns do not deliver ads, so no performance data is generated during this period.
Deleted campaigns are removed from your view, but historical performance data prior to deletion remains accessible in reports.

Troubleshooting and Notifications

Unexpected Pausing: Campaigns can be automatically paused due to budget constraints or compliance issues. Check your email for notifications or contact support if needed.
Approval Delays: If a campaign remains in Pending status longer than anticipated, review the content for compliance or reach out to support.
Reactivation: Deleted campaigns cannot be reactivated. A new campaign must be created.

Always ensure your campaign complies with EZmob’s advertising guidelines to avoid unexpected pauses or rejections. |||

Updated on: 05/12/2025

Was this article helpful?

Thank you!