Our TOP GEOs and Daily Opportunities

Advertiser Inventory Reports

The Advertiser Inventory Reports provide valuable insights into available inventory and performance metrics. You can access these reports through the advertiser interface to identify the best opportunities for media buys.

Understanding the Metrics

The reports include several key metrics, such as:

• Impressions: The total number of times your ad was displayed.
• Clicks: The number of times users clicked on your ad.
• CTR (Click-Through Rate): The percentage of impressions that resulted in clicks. It is calculated as (Clicks/Impressions) * 100.
• Conversions: The number of completed actions by users after clicking on your ad.
• CPC (Cost Per Click): The average cost for each click on your ad.

Utilizing Filters

To refine your search for the best media buying opportunities, utilize the following filters:

• Date Range: Select the time period for which you want to analyze the data.
• GEO Location: Choose specific geographic locations to focus your campaigns.
• Device Type: Filter by device to see performance across desktop, mobile, or tablet.

These filters help you hone in on specific data that aligns with your advertising goals.

Identifying Media Buy Opportunities

To effectively identify the best opportunities for media buys, follow these steps:

1. Access the Advertiser Inventory Reports in the advertiser interface.
2. Apply relevant filters to focus on your target GEOs and metrics.
3. Analyze the metrics to spot trends, such as high CTR or low CPC, which indicate favorable conditions for your campaigns.

By leveraging the insights from the inventory reports, you can make informed decisions for your media buying strategy.

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Related Articles

• How to Maximize Ad Performance
• Understanding Ad Targeting Options
• Best Practices for Campaign Optimization

Updated on: 04/12/2025