Articles on: Campaign Management

How to blacklist/whitelist SubIDs?

Read our Campaign Pre-Launch Guide and Checklist.

Optimizing your campaign's traffic sources is very straight-forward. You can whitelist or blacklist SubID (xml traffic sources) or Zones (Display traffic sources) in two ways.


Use reports to optimize SubIDS:


  1. Click on Metrics page
  2. Choose 'Source' and run a report in a relevant time range.
  3. Click on any of your campaigns, a view of the active subIDs will appear sorted by impressions.
  4. You may select a single or multiple SubIDs and block them from your campaign.


Blacklist SubID (Reports)

Use campaign settings to blacklist or whitelist SubIDs:


  1. Click on Campaigns page
  2. Choose a campaign and click on the gear icon
  3. If no SubIDs are currently added to the list, Choose "Mode" (Blacklist or Whitelist) and Input SubIDs into the subID manager.

Campaigns-page-subid-managment


  1. Click on "Add to Blacklist"
  2. Click on SubIDs listed to remove them from the Blacklist.


Once a blacklist has been attributed to a campaign, only further blacklisting can occur. Similarly to Whitelisting campaigns, you cannot both blacklist and whitelist subIDs on the same campaigns.



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Advanced Metrics: CTR CPC CPA and ROAS


Updated on: 12/02/2026

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