Understanding Placement Rejection for Publishers

Navigating the complexities of ad placement can sometimes lead to unexpected hiccups, such as placement rejection. As a publisher, it's crucial to understand why a placement might be rejected and how this affects your account. This guide will walk you through common reasons for placement rejections and provide actionable steps for resolution.

Common Reasons for Placement Rejection

Non-Compliance with Ad Standards

Ad placements must adhere to specific standards and guidelines. Common issues include:

1. Inappropriate Content: Ads placed on pages with content that violates general advertising standards (e.g., adult content, hate speech).
2. Misleading Implementation: Ads that mimic site content or navigational elements, potentially misleading users.
3. Technical Issues: Problems like incorrect ad tag implementation, which prevents the ad from displaying properly.

Site Quality and Performance

1. Low Traffic Volume: Sites that do not meet the minimum traffic requirements.
2. Poor User Experience: Sites with excessive pop-ups, slow loading times, or non-responsive design.

Verification and Compliance Issues

1. Incomplete Site Verification: Sites must be verified as per EZmob's Website Verification for Publishers process.
2. Non-compliance with Legal Requirements: Sites that do not comply with legal standards, such as GDPR or COPPA.

Troubleshooting Placement Rejection

Review Rejection Reasons

• Carefully read the feedback provided by EZmob regarding the rejection.

Address Site and Content Issues

1. Content Review: Ensure your site's content complies with EZmob's advertising standards.
2. Technical Fixes: Correct any technical issues with ad tag implementation or site performance.

Complete Verification and Compliance Steps

• Follow the steps outlined in EZmob's Publisher Onboarding Checklist to ensure your site is fully compliant and verified.

Resubmit for Approval

• After addressing the issues, resubmit your site or ad placement for approval through your publisher dashboard.

Related Articles

• Why were my creatives rejected?
• Understanding Transaction Status and Processing Times
• Can my account be set up for both publisher and advertiser activities?
• Which ad formats can publishers monetize with?
• How to Integrate Publisher Ad Code on Your Site

Updated on: 04/01/2026