How to optimize Push notification campaigns

Read our pre-launch campaign guide or how to optimize your campaign here.

for push notification campaigns treat use the reporting grouping of publisher feeds as the equivalent of a publisher which means a single website or push notifications ads tag. Its audience may effect some campaigns in a positive way and others differently. Make sure to adjust publisher feed’s bids respectively to reflect the performance of each feed. Make sure to increase your bid on positively performing publishers feed in addition to eliminating the ones that don’t work for you to increase your campaigns ROI and scale.

Once your publisher’s feed bids strategy is in place, continue to optimize your campaigns on the SubID level which means a specific traffic source the user opted into our push notification service.

For push notification campaigns use the reporting grouping of publisher feeds as the equivalent

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Updated on: 27/08/2022