Articles on: Campaign Management

How to optimize floating push campaigns

Read our pre-launch campaign guide or how to optimize your campaign here.

Our new Floating push Ads look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This explosive new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.

The main advantage for Floating push notifications vs. traditional push notifications is that while traditional push notifications are sent through the browser (mainly Chrome) the Floating push would appear on the actual publisher site and therefore supported on all OS and browsers.

Although similar in appearance to traditional Push notification ads, the main difference is viewability which happens directly on publisher’s sites.

Steps to take to improve the performance of Floating Push campaigns
Be specific: In order to not limit your campaign straight on the launch, the main KPI to look at is the publisher.feed and sub.ID combination in your reporting interface. Focusing on the subIDs will allow you to keep visibility across a wide network of publishers while eliminating the sources that are not working out for you. To increase the effectiveness of your blacklisting, use whitelisting as well and create a separate campaign with a higher bid to further incentivize performing publishers to send your campaign traffic.

Employ Tracking: If your campaign is centered around conversions instead of visibility or exposure, make sure you integrate EZmob’s Postback which will allow you to eliminate non-performing targeting features which include publisher feeds, placements and subIDs, OS versions, browsers, and browser versions and much more. Tracking your campaign accurately is critical for your campaign performance.

Tracking conversions of your campaigns will allow you to access EZmob’s automation tools.

Scale smartly: When your campaigns line up and start performing, make sure to keep scaling by duplicating your campaigns and restarting the above process. While some of your whitelists and blacklists may have worked for your past campaigns, different publishers and sites, which means verticals or audiences, might be targeted. It is suggested to start any campaign with a loose targeting as much as possible and effectively remove non-performing publishers or targeting elements.

Seek support: Our advertiser and publisher team managers are here for your support, contact us via chat, email or helpdesk to maximize your campaigns. Some features are open to our managers exclusively and will allow to further scale your campaigns.

Updated on: 08/08/2022

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